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Xiaoqingge brand was established on July 11, 2014, under the jurisdiction of Guangzhou xiaoqingge Clothing Co., Ltd., which is located in Guangzhou. With its brand image style of "leisure and generous, simple and loose", it has become the fastest growing and most flexible clothing brand in the field of e-commerce women's wear. It advocates that with the continuous changes of the times, modern women are influenced by diversified culture and form an independent aesthetic experience. The conservative women's clothing style has been unable to meet the needs of this generation of people for fashion and health.