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Eland brand is affiliated to Yinian (Shanghai) fashion trade Co., Ltd. Founded in 1980, the land group started with women's clothing business. Adhering to the spirit of "creating value for customers", the land group has developed into the largest fashion retail group in South Korea. As an important part of its global strategy, e. land China, founded in 1994 and headquartered in Shanghai, has become a leader in the transformation and innovation of China's fashion retail market.