Shanghai Zhaolin Industrial Co., Ltd

Shanghai famous brand product is an early established brand thermal underwear enterprise in China, involving thermal underwear / household clothes / intimate underwear / pantyhose / home textile and other categories            Established in Shanghai on July 1, 1996, Shanghai Zhaolin Industrial Co., Ltd. is an early established brand thermal underwear manufacturer in China, mainly engaged in the development and management of its own thermal underwear brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. At present, its production and R & D direction involves thermal underwear, household clothing, intimate underwear, pantyhose, home textiles, men's and women's clothing, children's clothing and many other categories of products. Development so far, the company has already moved towards product diversification, in order to bring more comfortable and healthy products to the majority of users.            On July 1, 1996, Shanghai Zhaolin Industrial Co., Ltd., founded by Shanghai native Yu Zhaolin, was officially established. Yu Zhaolin created the composite thermal underwear with "moisture conductive and thermal composite down" as the main raw material after the underwear materials such as metal cotton, space cotton, down and wool.            In 2003, the company was reorganized, with Zhou Shuyu as the chairman, leading a group of young returned students, masters, Bachelors and other new talents to form the decision-making management and staff. After the reorganization, the company launched skin care underwear in the same industry. Through several years of exploration and innovation, skin care underwear has gradually come into people's view, and it also indicates the beginning of the third transformation of xinzhaolin from thermal underwear to skin care underwear.            On April 1, 2010, Yu Zhaolin, the "king of underwear" in Shanghai, which was popular in the 1990s, changed his owner again. The buyer that emerged behind him was Jindun clothing, a private enterprise in Dachen town of Yiwu, which had been OEM for him before. The delivery of "Yu Zhaolin" trademark and all assets of the company has been completed. The company is restructuring its operation structure and starting a new round of investment promotion.