Jordan sports Co., Ltd

It is a large-scale national sports brand in China, integrating the design / R & D / production / sales of brand sports shoes / sportswear / sports accessories            Jordan sports Co., Ltd. (hereinafter referred to as "the company") is mainly engaged in the R & D, production and sales of sports shoes, sportswear and sports accessories. Since its establishment in 2000, after nearly 20 years of hard work and huge investment in human, financial and material resources, the company has developed into more than 5000 brand stores, covering 31 provinces, cities and autonomous regions in China, with an annual sales revenue of nearly 4 billion yuan.            Since its establishment, the company has always adhered to the mission of "tailor-made for Chinese consumers", and is committed to building a professional sports shoes brand image with superior performance, fashionable appearance and reliable quality in the eyes of consumers. With strong talent, technology and capital advantages, the company launches more than 1200 new sports shoes and clothing products every year, covering professional sports series (including basketball, running, training, etc.) and sports life series. The company has sponsored the World University Games, National Games, marathon and other important sports events at home and abroad for many years, and actively participated in social love and public welfare activities. Through cooperation with China Youth Development Foundation, the company established "Jordan sports love fund" to provide sports and learning opportunities for many children in poverty-stricken areas, with a total tax of over 1.5 billion yuan in recent three years, A total of 200 million yuan has been donated to the society.            Since its establishment, the company has adhered to the development goal of building a Chinese national sports brand, with integrity, cooperation, innovation and sharing as its core values, and is committed to creating a healthier and better way of life for Chinese consumers. The company has a professional design and R & D team of more than 200 people, which is based on scientific sports and has the trend of the times. It creates unique and outstanding fashion sports products for everyone who loves sports.            The company adheres to the first-class level of materials and technology to ensure that each product to achieve the material selection, fine workmanship, excellent quality, so as to be favored and praised by the majority of consumers.            The company has been committed to the construction and expansion of sales channels for a long time, running strict and standardized dealer management system, standardized operation mode of franchised stores and scientific network planning and layout, realizing the optimization and promotion of brand marketing system. At present, Jordan sports has established a large-scale marketing network in China, and its brand stores have covered 31 provinces, municipalities and autonomous regions.            The company closely focuses on the product positioning and value trend of Jordan Brand, integrates the fighting spirit and transcendence spirit in sports competition into the company's business culture and product promotion, strengthens the alliance with sports industry through various ways, and strengthens the brand image of professional sports.            On the morning of December 8, 2016, the Supreme People's court publicly announced the retrial ruling results of 10 trademarks, of which 7 ruled to reject the applicant's retrial request and 3 ruled to support the applicant's retrial request. So far, the applicant Michael Jordan, an American citizen, has won 65 trademark cases out of 68 trademark cases filed for retrial by the Supreme People's court. In response to the ruling, we hereby declare as follows:            1、 According to the Trademark Law of the people's Republic of China and with the legal approval of the Trademark Office of the State Administration for Industry and commerce, the Chinese "Jordan", pinyin "Qiao Dan", graphic "and other series of trademarks have been legally used by our company for nearly 20 years.            2、 In October 2012, Michael Jordan, an American citizen, filed a dispute over 68 trademarks registered by our company. After three trials by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce, the Beijing No.1 Intermediate People's court and the Beijing Higher People's court, all of them have been ruled or rejected, maintaining our trademark registration.            3、 In December 2015, the Supreme People's court made a ruling of rejecting the application for maintaining the registration of 50 trademarks in the retrial application filed by the retrial applicant, including the Chinese, Pinyin and graphic trademarks mainly used by our company. The 10 trademarks in this ruling, including 3 trademarks supporting the retrial applicant, are defensive trademarks registered by our company for less than 5 years on other surrounding commodities, which will not affect all the trademarks currently used by our company.