"Yichun" is a brand of Dongguan Yichun group. "Yichun", with rich urban life flavor and pure artistic temperament, is the product of its brand founder's love. Since its inception, "Yichun" has been advocating the "H2O" (h-healthy, h-happy, o-open) lifestyle. Its target consumers are young people from 18 to 30 years old, who are full of youthful vitality, pay attention to health, love sports, pursue fashion, have their own ideas and enjoy a pleasant life. "Yichun" clothing is designed to meet the needs of young people's study, work and life. It is committed to providing fashionable clothing for young people, paying attention to the consumption needs of young people, and making efforts to be considerate of consumers in price. Its powerful designers travel to Europe, the United States, Japan, Hong Kong and other fashion destinations every year to collect the latest popular information, and simplify it into a fashion that can be recognized, sought after and affordable by local young people. The color, style, structure and proportion of clothing are unique. "Yichun" is famous all over the country for its exquisite craftsmanship, high-quality cloth, fast delivery and fashionable style. It is deeply loved by customers all over the country, and has quickly become one of the famous leisure clothing brands at home and abroad. Dongguan Yichun Group Co., Ltd. (formerly Dongguan Dongyue Garment Co., Ltd.) was founded in 1997. It is located in Humen, Guangdong, a famous garment city in China. Its Humen regional companies are mainly composed of Huahao, Hualong, Liyuan, Huasheng, Huayue, Huahu and Dongjun. Is a set of brand management, product development, scale production, marketing in one of the large-scale modern clothing production enterprises. Relying on high-quality products, advanced CAD production system and increasingly perfect marketing system, the company has developed more than 3000 exclusive stores in China, with sales outlets in 32 provinces, cities and autonomous regions, and has opened "Yichun" exclusive stores in Vietnam, Russia and other countries and regions. On September 8, 2007, Yishion was ranked as one of the top 100 Chinese garment enterprises in 2006, ranking ninth in China's garment, shoe and hat enterprises, and the only Chinese leisure clothing brand enterprise to enter the top 10. In 1997, the predecessor of Yichun group was a small clothing workshop with only 20 clothing cars and more than 40 employees. In August 2000, Dongguan Dongyue Clothing Co., Ltd. was officially registered and established, and launched its own brand - "Yichun". The company withdrew from the wholesale market and entered the chain operation by joining in. In March 2003, "Yichun" won the title of "Guangdong famous trademark" In July 2003, "Yichun" was awarded "Guangdong famous brand product". In July 2003, Yichun Group officially passed ISO9001:2000 international quality system certification,; In September 2005, "Yichun" was rated as "China famous brand product" by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China; in January 2006, "Yichun" was recognized as "well-known protection" by the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. In January 2007, Dongguan Dongyue Garment Co., Ltd. was upgraded to Dongguan Yichun Group Co., Ltd.