Shanghai Tongrui Clothing Co., Ltd

Polo company, Shanghai Tongrui Clothing Co., Ltd. is a world-famous clothing brand. It was founded in 1910. It is a synonym for gentleman's casual wear. It is one of the most popular clothing brands of the elegant class.            The world famous brand "SANTA BARBARA POLO & racket club" clothing series originated from Santa Barbara Polo Club in California in 1910. With the "Santa Paul" logo products developed by the club, it has become the favorite clothing brand of the elegant class to show their identity and taste. It is a famous gentleman clothing produced from the noble movement. "Majestic and unrestrained knight on the horse, hitting the ball with the pole" is the world-famous symbol of St. Paul's Polo Club series products, which was founded in California for nearly 90 years. St. Paul's famous brand series of clothing, including leisure, sportswear and suits, jeans, sweater, T-shirt, tie, socks, handbags, bags, stationery, leather and shoes, glasses, watches, gifts and so on. St. Paul the great has long been respected and loved by many celebrities and gentlemen in Europe and America. Healthy leisure taste and excellent elegant style have been widely planted in high consumption values. With the passage of time, the "s.b.polo" classic clothing, which "lives deep in the royal family and the boudoir of Tibet", has gone to the public with its "noble" style. From the United States to Europe, Asia and even the world. Since the 1970s, "St. Paul" has surpassed other famous brands and become one of the most popular import brands in Japan. At present, Hongkong annual development Limited has introduced the world famous brand to Chinese mainland, becoming the leisure sports clothing that consumers, especially young people, are competing for. The name comes from the international famous clothing brand with the logo of Santa Barbara polo club as the trademark - "Saint Paul" was born here. St. Paul's brand has always been adhering to the spirit of Polo's initiative, all-out effort, coordination and unremitting efforts. Relying on its long brand culture and its noble and classic temperament, after years of careful carving by many famous teachers, it has been portrayed as a kind of classic, concise style, which makes the wearer full of confidence and vitality Has become a synonym for today's gentleman casual wear. Maybe you don't know, the T-shirt we often wear is originated from Polo Sport - polo shirt, its English name is "polo shirt". Polo is a very noble sport, so polo shirt is endowed with the same noble temperament. With the development of human history, there are only a few clothing styles that can be retained until now. Polo shirt, with its classic style, has evolved from a special sports clothing to one of the most common clothing styles we wear today. As a brand originated from Polo Club, St. Paul has won the essence of the brand. While sticking to the classic style of polo shirt, he has continuously extended his wearing field with richer colors and fabrics. He has become a model of promoting polo shirt culture and is known as "the brand with the most Polo spirit". In the early days of the brand concept, the brand authorization of St. Paul in China was undertaken by British Associa, which is one of the largest brand authorization agents in Hong Kong. It is also a comprehensive brand, trademark and copyright management company. It has the Asian authorization business of famous brands such as St. Paul and Pepsi. St. Paul's brand first entered the mainland from Hong Kong in the 1980s, first developed in Guangdong, and then gradually expanded to other parts of the mainland, and became synonymous with the era of high-end clothing in the mid-1990s. Since the end of 1990s, St. Paul has been bought and sold many times. In 2006, the brand was sold by ray company. From the international brand admired by thousands of people in those years to the owner of Jiyi now, "global fashion fortune" will start with China's clothing brand equity market to help you understand the original reason. As an intangible asset beyond the product, brand has a very high status in the hearts of consumers when the industrial civilization has developed to a certain time. When the product itself has exceeded the use value of the product itself and brought more symbolic meaning and enjoyment. Therefore, when an enterprise develops to a certain extent and passes through the era of product brand, the survival of the enterprise in the market mainly depends on the cost, price, advertising and other competitive advantages to maintain its existence. Then what consumers feel about the enterprise is good quality, guarantee of quality, novelty of style and so on. It enables consumers to have a definite understanding of the product, even the company, and even the trademark attached to the product. With the increasing influence of the enterprise on consumers and the increasing use value, at this stage, consumers will have an understanding of the use value of the brand. When they think of sports, they will think of Nike, and when they brush their teeth, they will think of P & G, Or when he does anything, the brand is in his mind as an important means of shopping or consumption. At this time, the enterprise can seek higher survival opportunities in the market, the brand will surpass the product itself, and the enterprise will enter the brand era. When the brand becomes a way of life for consumers by promoting culture, then the brand begins to enter the era of brand equity after a period of development. At this time, it not only depends on the products, but also depends on the marketing network. It depends on the characteristics of the brand and the characteristics of the brand to change the consumer behavior. At this time, the most valuable asset of the enterprise is not the area of the factory, exclusive stores and network channels, but the most important asset is the intangible asset brand. The direct point of brand theory is a trademark, a symbol, and an image that can have countless imaginations of consumers. This image can determine consumers' purchase behavior and give consumers more spirit to the brand. Compared with today's Coca Cola, our understanding of it has gone beyond the beverage itself. At this time, as a transaction between consumers, the brand has become a value-added part, and it has existed as an asset. So the president of Coca Cola once said, "if the Coca Cola factories all over the world turn to ashes overnight, then I believe that the next day there will be many banks all over the world queuing up to ask for loans. They are not interested in my factory, they are interested in Coca Cola's brand worth more than 40 billion yuan. " So I believe that when any brand enters this stage, intangible assets are often greater than tangible assets. Brand story Polo is a pure American style high-end fashion. This sportswear brand inspired by Polo has become a world-famous leisure sportswear brand. Ralph Lauren, the designer of polo, has injected a kind of American romantic color into the design style. He is good at using all kinds of exciting colors for combination, and emphasizes the use of comfortable fabrics to give the wearer a sense of personal comfort. Ralph Lauren is a designer who "makes American style become real values in his hands". In the 1970s, he was originally a salesman with a non design undergraduate background. Because he got an opportunity by accident, he boldly launched a series of 4-5 inch wide ties, which not only shocked the fashion at that time, but also laid a solid foundation. In Ralph Lauren clothing King's country, from men's clothing, women's clothing, children's clothing, sportswear, home accessories, everywhere can not smell a free, comfortable American atmosphere, all the design details are based on a kind of values that will not be eliminated by time. Ralph Lauren has always been focusing on creating an "American style" that integrates western pioneers, Indian culture and the feelings of Hollywood in the past. He has been hailed by magazine media as a designer representing "American classics". In addition to clothing, palm Lauren's leather accessories and accessories are very complete, from head to toe, including glasses, accessories, bags, belts, socks, shoes He is ahead of the trend, but not too trendy, with a rich taste of the American middle class. Ralph Lauren began to develop home collection as early as the 1990s, with solid blue and white plaid sheets, cups and plates printed with small flowers, silver knives and forks. It is full of the leisurely atmosphere of American Southern manor, which makes people yearn for. However, many people often recognize Polo series, but they don't know that his designer is Ralph Lauren; "Polo polo" is the first series of men's wear designed by Lauren, hoping to remind people of the leisurely life of noble class. Ralph Lauren also has several main and subsidiary brands, namely "eternal, texture, gorgeous and comfortable Ralph Lauren", "Polo Ralph Lauren" designed for men who pay attention to personal style, and "Polo jeans company" which perfectly interprets American cowboy style, and "Polo Sport" which is the sports style of the new leisure era. Club 1894 - Santa Barbara farm held its first Polo show. 1911 - Santa Barbara polo club joined the national Polo Association, and major max, the yeast king, built the current polo club. 1920-1930 - teams and horses from all directions gathered here, to Santa Barbara Polo quite popular. 1942 - in order to prevent Japanese invasion, Santa Barbara polo club was requisitioned by the military as a military camp. 1950 - the Santa Barbara polo club came back to life after the war because of the participation of the Graber family, the kimos family and the Vaux family. 1963-1966 - the famous "national Polo Open" was held here, and the famous "America's Cup" made it the first home of the American team. 1970 - for the development of the club, it was rented as a car apartment Park and mini golf course. 1974 - Santa Barbara development company built 144 holiday villas and was forced to go bankrupt due to the economic depression in the 1970s. 1975 - the Club bought the rest of the Polo fields and clubs and gave them to the state of California as permanent Polo venues. 1975-1979 - Glenn Hutton started what is now Santa Barbara polo club management company after dealing with tough debts. 1994 - club management recruited 35 students from the University of California Santa Barbara and city college to form the Pan Pacific Junior Polo Association. 1995 - with the efforts of the club management company, the first regional inter school polo competition opened in Santa Barbara, with five squadrons from the western United States participating. 1998 - as the headquarters of the International Polo Federation, the International Polo championship, the Olympic Games of the Polo world, was successfully held here. A total of 22 countries participated in the tournament, with an audience of more than 20000. 2004 - 500 members from all over the world, 100 of whom are lifetime members. Every year, there will be many charity activities about polo and tennis held here. St. Paul and Santa Barbara polo club. When we fly from Guangzhou to fly over the Pacific Ocean, we will arrive in Los Angeles, USA. on the electronic display screen of the plane, we will see the nearest city to Los Angeles, Santa Barbara Santa Barbara. Santa Barbara is a coastal city with beautiful scenery and pleasant climate near Los Angeles, California. It is a paradise for leisure, tourism and vacation, and is known as "the Mediterranean scenery holy land of the United States". In the clear sky, blue sea, golden sand beach, oil green grassland, whirling tree shadows, and white houses, people walk hand in hand, or nestle in low voice, or chat and drink, or lie down and have a good rest So as to draw a typical landscape of a California casual lifestyle. Santa Barbara is famous for its many noble leisure and sports clubs, and SANTA BARBARA POLO & Race Club is one of them. Founded in 1910, Santa Barbara polo club has a long history. It is a place where the rich and powerful, political dignitaries and celebrities compete and socialize. The history of Santa Barbara polo club represents the history of polo in the United States, and it is worthy of the reputation of "the oldest Polo Club in California", "the most popular Polo Club on the Pacific coast", and "the summer Polo capital of the United States". St. Paul is an international famous clothing brand with the logo of Santa Barbara polo club as its trademark. St. Paul's brand has always been adhering to the spirit of Polo's initiative, all-out effort, coordination and unremitting efforts. Relying on the long brand culture and its noble and classic temperament, after years of careful carving by many famous teachers, St. Paul has become a kind of classic, concise style and clothing that makes the wearer full of confidence and vitality It is a synonym for today's gentleman's casual wear. After the evolution at the turn of the century, St. Paul's clothing design concept has been improved to a new level, that is, to let the feeling in his heart evolve into a real clothing that can express himself, which makes the clothing full of philosophical meaning.