Beijing neiliansheng Shoes Co., Ltd

Neiliansheng was founded in 1853 (the third year of Xianfeng in Qing Dynasty), and its founder was Zhao Ting, a native of Wuqing County. In his early years, he learned how to make shoes in a shoemaking workshop in Beijing. Because of his high savvy, he soon learned a good skill. After accumulating rich customer contacts and management experience, Zhao Ting decided to set up his own business. Soon, with the help of ten thousand taels of silver from a noble man called "general Ding" in the capital, Zhao Ting was aided to set up neiliansheng shoes store.            Zhao Ting, who had unique insight, analyzed the situation of the shoemaking industry in the capital at that time and thought that there was no professional shoemaking shop in the capital, so he decided to set up a shoemaking shop. The idea of sitting in a sedan chair was to make court boots for the emperor's relatives and the civil and military officials of the imperial court.            "Nei" - refers to the imperial palace of Danai; "Liansheng" - indicates that customers can put on the court boots made by this shop and have a prosperous official career in the imperial court, which can be promoted three levels in a row.            In the past, old Beijingers used to have a catchphrase: Horses gather at the top of their heads, feet are connected with each other, eight auspicious clothes are worn, and four immortals are wrapped around their waists. It means that wearing shoes made by neiliansheng is a symbol of special status.            Neiliansheng: as the old saying goes, "look at the shoes first." Beijing people go out without a pair of good shoes. The sole of the foot has strength, the face has light. Where can I buy good shoes from old Beijing? Neiliansheng. In the old days, the rickshaw pullers wore the shoes made by Nei Liansheng. The civil and military officials of the imperial court wore the boots made by Nei Liansheng. Even the last emperor of the Qing Dynasty ascended the throne and sat in the palace, and wore the Dragon boots made by Nei Liansheng.            Neiliansheng registered the size and style of the shoes of the civil and military officials who came to the store to make shoes one by one. If they buy shoes again, they can send them to the store as soon as they are informed. At the same time, it also provided convenience for the lower level officials to meet the court officials and give gifts. A book named "shoes in preparation", which recorded the sizes and styles of shoes made by princes and nobles in Beijing, was born.            As the earliest "customer relationship management file" in China, lvzhongbizai has been included in the MBA case database of Guanghua School of management, Peking University. Nowadays, the service object has become the common people, but the business philosophy of "treating each other with sincerity and treating the old and young without deception" has been maintained up to now.            The revolution of 1911 overthrew the Qing Dynasty, and began to produce and manage formal dress shoes and satin shoes, whose service object was still the upper class of the society - the new "sedan chair" people. Since the appearance of cowhide bottom dress and round shoes, they have been liked by people in the literary and art circles and the intellectual circles. Because of its narrow number of sales targets, the level of productivity has been at a low level, but the concept of "quality first" has always penetrated into the staff training and incentive, which not only creates centripetal force, but also promotes production and operation.            In 1949, when new China was founded, it broke the monopoly of men's shoes and added women's shoes (such as rusty shoes) and release shoes. During this period of "recovery transformation", neiliansheng experienced basic changes in its management ideas and direction.            From 1956 to 1958, the shoe store completed the transformation of its business direction and entered the period of "transformation development". The shoe store also changed from "private party" to state-owned enterprise. At this time, neiliansheng thousand layer sole cloth shoes became famous brand products in Beijing and went all over the country.            In 1970, neiliansheng established a production workshop, ending the history of its front shop and back yard (handicraft workshop). At this time, non self produced shoes are also included in the sales scope. In 1976, it began to produce and manage leather shoes. In 1977, the name of the famous time-honored brand was restored. In 1986, the new neiliansheng plant was completed, covering an area of about 13 mu. In 1988, a new business building with Ming and Qing architectural style and a business area of 1700 square meters was completed. All along, the sales performance of neiliansheng has been rising and its market share has been increasing.            In 2001, the nature of the enterprise changed to a limited liability company, and the employees became the shareholders of the company, which shows that neiliansheng has entered a period of development and growth. In the future, neiliansheng will keep pace with the times, constantly innovate and create brilliance.