IEF is a young and fashionable clothing chain organization full of vigor and personality, belonging to the products of Guangzhou aiyifu Trading Co., Ltd. Rich product series, free matching and setting off, fashionable color application, let female friends fully enjoy fashion vitality, relaxed and confident dressing fun in different occasions. Founded in 2004, Guangdong aiyifu Trading Co., Ltd. is a diversified and ecologically developed fashion brand company integrating production and sales. The company has IEF aiyifu, IEF aiyifu children's wear, gutiery three brands, each brand for the differentiation of market segments, to meet the diverse needs of consumer groups. At the same time, the company's designer team works closely with international well-known design companies to travel in Europe, South Korea and Japan every season, keenly catching the popular elements of each season, bringing these trend elements into the products of the new season, and quickly delivering them to the terminals of various brands. At present, the company has more than 3500 physical stores nationwide and flagship stores on tmall, Taobao and Jingdong platforms. Enterprise spirit: loyalty, harmony, pragmatism, innovation enterprise vision: to build the most influential fashion women's fast selling brand in China brand spirit: love life, love fashion, love clothes service concept: start from customer demand, and finally customer satisfaction