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Bosiden holdings is a well-known brand in fashion and leisure down wear industry, which is popular in the market with its brand characteristics of vitality / enjoyment / fun Xuezhongfei, founded in 1997, is a rising star in China's down garment industry. Its brand image of youth, vitality and dynamic fashion is deeply loved by consumers. On the basis of keeping young style, xuezhongfei constantly enriches the connotation of the brand and creates a brand image full of passion and vitality. Through innovative marketing means, the brand spirit of "enjoy extraordinary" is passed on to the majority of consumers, influencing the younger generation imperceptibly, cultivating a good brand awareness and reputation, and the brand market competitiveness is remarkable. In 2016, xuezhongfei made a new start, introduced the brand concept of "Pan outdoor, lifestyle", passed the brand philosophy of "enjoy outdoor", and built the pan outdoor ecological chain. In order to meet the needs of different kinds of outdoor, we have launched four product series, including skiing, outdoor hiking, outdoor outing and urban outdoor, to provide outdoor lovers with high-quality and cost-effective outdoor products that are "more outdoor than sports, more fashionable than outdoor, and more f
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