Shanghai yingmo Garment Co., Ltd

Headquartered in Paris, France, the first store opened in Germany in 1915. It is an international famous fashion women's clothing brand, and its leisure series weekend is widely welcomed by young girls.            Egger's retail store in the name of Etam was opened in Germany in 1915. By 1928, the chain point network had developed to Paris and gradually became a famous women's clothing chain store in France and even Europe. In 1982, there were Etam stores in Paris. Etam, with its fashionable style and moderate price, has become a familiar and intimate brand for young French girls. Etam's underwear is a popular lingerie chain store.            Chinese market            At the end of 1994, Etam group of France set up a branch in China, Shanghai yingmo Garment Co., Ltd., and opened a franchise store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of Etam in France and effectively combined with the characteristics of the Chinese market. In particular, it has changed its sales outlets from exclusive stores to special counters in well-known shopping malls, making Etam egger a well-known brand in China. In 1998, Etam's leisure series weekend came out, which emphasizes the wearability and comfort of clothing in leisure time, so as to better adapt to the world fashion trend. Etam and weekend send countless surprises to its loyal consumers every season. Set up in Shanghai, the design department, using French popular information, under the careful planning of the designer, launched a series of clothing with different stories as the theme.            Style: Etam, which is based on city dress, continues its simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of casual formal dress. The cross collocation of different fabrics makes you walk out of the formal suit in the office and shine in the office.            Style: Etam emphasizes the shape of slim fit, exquisite details such as drawstring, bead piece, embroidery, printing, creating different styles of young girl image.            Fabric: light, thin and soft become the popular theme of fabric. In spring and summer clothing, sand printed fabrics, cotton and hemp are well used, while in autumn and winter clothing, coated fabrics, chemical fiber and pure wool with good draping and handle are mainly used.            Egger's brand            Yinian: Yinian, formerly known as my Clothing Co., Ltd., was acquired by egger in September 2010 and officially became egger's brand series. This series is mainly sold to Asia and Southeast Asia, such as Japan, South Korea, India, Malaysia and other places. It adopts advanced fabric pit technology, which greatly saves costs and has a high cost performance ratio. It has become a popular brand in Japan and South Korea Women's favorite brand series clothing.            Etam: firmly believe in femininity, softness and personality, elegance and dazzling, Etam integrates fantasy and creativity to provide a fashionable urban dress for women who are eager for all this. (brand Keywords: elegant, charming, feminine)            Etam weekend: brilliant, poetic, romantic, naive and frank, Etam weekend combines a variety of styles and popular elements, which means mixing and absolute romance to the end. (brand key words: girl, romantic, sweet)            Es: comfortable leisure and fun, Kawaii's quality, full of poetic. ES is a young product line of Etam group. Pay attention to the young women aged 18 to 25 and deliver them products full of vitality and campus temperament. (brand Keywords: fun, lovely, campus)            Etam lingerie: fashion underwear, full of sweetness and fun. Etam lingerie understands women's demands for comfort and refinement. Mixed Girls & comfortable, nostalgic & retro, sweet & tempting, they have different personalities and various styles. Since 1916, Etam lingerie has always been their loyal partner, the secret life of women, which has made Etam lingerie's history. (brand Keywords: sweet, playful, fresh)            Ehomme: in order to meet the fashion demands of China's growing young men, ehomme store opened in 2007. Ehomme interprets the new urban fashion culture. The cool attitude and the pursuit of taste of urban dress blur the boundary between fashion and formal dress. Ehomme wins the trust and loyalty of Chinese fashion men            E & joy by Etam: egger group has launched a new denim brand. E & joy by Etam rewrites the design trend in the design, makes it tailor-made for Chinese fashion consumers, and freely quotes various elements. E & joy by Etam pursues the expression of personality. Elegant and street, E & joy by Etam combines glamorous fashion clothes and urban dress, bold and free, E & joy by Etam locates uninhibited and gorgeous colors, metropolis and creativity, E & joy by Etam integrates T-stage and life, presents a series of design that is easy to wear. (brand Keywords: charm, confidence, performance)            theme            Wanton punkism: metal chain, thin skin, black, tight, these key words appear again and again in the designer's creative inspiration, they skillfully combine these elements to make it more vivid and energetic, more exciting, but also full of feminine characteristics. They broke the frame of inspiration, created the self punk doctrine, and made the whole autumn no longer monotonous.            Ancient 60s style: this autumn, the trend of retro will once again blow all over the world, loose top, pop pattern, tight jeans, everywhere, trying to shape the young women to express their personality. Edgar weekend's own inspiration is yearning for the 1960s, independence, personality and retro.            Knight from England: gold accessories, metal stud, pacifism logo, double breasted coat, neat long coat, windbreaker. Everywhere show chivalry handsome, charming. This kind of handsome inspiration breaks through the previous people's simple understanding of British style, and reflects the unique detail design in the plain, which makes the whole story unique and breaks the stereotyped British plot.            Shuimu Nianhua: denim blue, beige, with lake blue, Ben White, brown, or brown, black mixed, pink, with brown, pink; the fabric is jacquard denim, cotton brocade, wool / cotton blend, through embroidery, printed cotton, striped cotton ammonia, rabbit hair, TR / spandex. In addition, the flower pattern with national feeling evolves the retro details into fashionable language, showing a fashionable and elegant feminine style. In detail processing, the use of clear-cut national embroidery, local (neckline, cuff, etc.) Crochet use, as well as lace and broken pleats.            Modern city: large pieces are camel color and gray blue; fabrics are mainly made of bright silk blend, fake leather, cotton brocade, t / R plaid, lace, polyester / viscose / spandex, pigskin, striped fabric and striped fabric. Small pieces are beige, pink orange, brown and pink blue; fabrics are striped elastic cotton, glossy cloth, cotton / rabbit hair, colored dot yarn, wool, cotton ammonia, mohair / bright silk, ground wool cloth and gold silk cloth. With stripes, plaid printing and stripe printing. The style emphasizes simple and capable appearance and smooth lines to create a modern urban girl image with the spirit of the 1960s. The details are wide waistband, knitting and mesh or woven fabric.