Quanzhou Baofeng Shoes Co., Ltd

Baofeng is a leading brand and manufacturer of slippers, sandals and casual shoes in China            "Baoren" brand is Baofeng's main comprehensive brand. Mainly for the fashion slipper Market, to meet the needs of consumers' arbitrary fashion collocation; "Baofeng" brand focuses on the home life slipper Market, based on promoting the upgrading of China's home life slipper Market, integrating "comfort, leisure, quality and fashion personality", conforming to the continuous improvement of consumer consumption level and consumption concept, and pursuing higher life products Quality needs.            Baoren's original English is "boree", which means "acacia tree". It conforms to the traditional consumption psychology of Chinese female consumers and their cultural tendency. At the same time, it is very close to the fashion and elegant features of women's fashion slippers.            "Baoren shoes" defines its own brand style as "pursuing self, getting rid of shackles, leisure and freehand brushwork, fashion and beauty", with its vitality, dynamic and fashion as its brand characteristics.            Product positioning: it is a leisure fashion product of "one drag n project" with four seasons high-quality women's slippers as the main focus and other shoes and clothing as the supplement. It also extends to men's and children's shoes.            Baoren product line support: Yituo n project, which mainly focuses on slippers in summer and cotton wool shoes in winter, supplemented by canvas shoes, leisure boots, snow boots and some bags, clothing and scarves, creates more profit space with the richness of product line in four seasons.            Baofeng Fashion International Holdings Limited (Stock Code: 1121) was listed on the main board of the stock exchange of Hong Kong on January 28, 2011. It is a brand and manufacturer of Chinese slippers, sandals and casual shoes.            The group has two own fashion shoes brands - "Baoren" and "Baofeng". With the success of its own brands, the group not only successfully shapes the fashion brand image, but also successfully enters the mass market and becomes the favorite of the public. At present, sales outlets cover China and Hong Kong, and will continue to expand to Southeast Asia and Asian markets.            At the same time, the group is the partner of NBA China, NBA Asia, Fashion TV and crystal supplier Swarovski (Guangzhou) Trading Co., Ltd., and has successfully obtained the right to use the cartoon image of American TV animation "SpongeBob". These partnerships will further broaden the group's product line and expand to different levels of consumer groups.