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Calvin Klein is the largest designer brand in the United States, and has won four well-known clothing awards in a row. Its related products emerge in an endless stream, and have a strong influence. Calvin Klein was born in New York in 1942, studied at the famous New York Fashion Institute (F.I.T), and founded Calvin Klein company in 1968. Calvin Klein always adheres to perfectionism. Every Calvin Klein fashion is perfect. Because of the New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women. CalvinKlein has three brands: CalvinKlein (high fashion), CKCalvinKlein (Advanced garments), CalvinKleinJeans (cowboy), and also manages casual wear, socks, underwear, pajamas, bathing suits, perfume, glasses, home accessories, etc. Calvin Klein has been in the fashion industry for 30 years since he founded his own company in 1968. Calvin Klein enjoys a high reputation and is regarded as the representative of American fashion. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is Calvin Klein's design philosophy. Calvin Klein (CK) is the largest designer brand in the United States. It has won four well-known clothing awards in a row, and its related products emerge in an endless stream, with an amazing momentum. Calvin Klein always adheres to perfectionism. Every Calvin Klein (CK) fashion is perfect. Because of the New York lifestyle, Calvin Klein (CK) clothing has become the favorite brand choice of the new generation of professional women. Calvin Klein, the founder of CK, was born in New York in 1942, studied at the famous New York Fashion Institute (F.I.T), and founded Calvin Klein "Calvin Klein" company in 1968. Calvin Klein is the most famous fashion designer in America. In addition to its classic and high-grade works, Klein is also an advocate of fashionable gender friendly perfume and jeans clothing that is consumed by young people. Calvin Klein (CK) has several major sub brands: Calvin Klein collection (haute couture brand, black label), ckbycalvin Klein (haute couture brand, gray label), Calvin Klein white label, ckjeans (popular leisure brand), Calvin Klein underwear, Calvin Klein swim, Calvin Klein (C K) covers women's wear, men's wear, perfume, jeans, underwear, swimwear, watches, glasses, Bao Bao, footwear, accessories and home furnishing series. Calvin Klein has been in the fashion industry for nearly 40 years since he founded his own company in 1968. Calvin Klein enjoys a high reputation and is regarded as the representative of American fashion. Calvin Klein believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. "I also found that the essence of American style is international," Mr. CK said. Just like New York, NY is not a typical American city, but a typical international city. It's the same in London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have something in common. " Minimalism is Calvin Klein's signature design, and it's also a popular trend nowadays. But when minimalism is no longer a popular trend, will CK change? To this question, Calvin Klein, who is confident, once said: "I think my design philosophy tends to be more modernist, and I will continue to focus on aesthetics, which tends to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy and elegant, and I try to be consistent and loyal to my dream. I think people will know more about what I want to present, and they will appreciate it and respond positively. " One of the important styles of CK products is sexy, so in Calvin Klein's advertisements, the sexy features have been fully displayed: CK's advertisements often use nude models, aiming at creating perfect and artistic images; But sometimes CK will also play some edge ball, such as using a MS underage female model to pose with pornographic bottomless pants in CK underwear ads, which has caused a lot of controversy, and has also been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, there are many kinds of sexuality, so in recent advertisements of CK, the old sense of bone and decadence have disappeared. Instead, there are a group of young people who are full of vitality, young and healthy, and have a bright smile. The enthusiastic charm easily captured the hearts of CK fans.
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