Started in Australia in 1972, it is a well-known leisure clothing best-selling brand and a high cost-effective popular fashion brand. In 1990, it was acquired by Hong Kong Sunrise group and became a large clothing chain retail store JeansWest clothing (China) Co., Ltd. (JeansWest) was founded in Australia in 1972. It is a subsidiary of Hong Kong Sunrise group, one of the Asian garment manufacturers and exporters. Since it opened JeansWest stores in Shanghai in May 1993, it has been expanding for many years. It has opened more than 2000 stores in more than 20 provinces and cities in China, and has a large-scale retail chain covering the whole country Leisure service sales network. JeansWest clothing logo design uses JeansWest's English name direct deformation, letter direct deformation design is more intuitive, three-dimensional and international than graphics. Logo design J, W, s three letters do outstanding refining design, two letters s design is full of rhythm, fully reflects the leisure network and comfort of clothing.