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It is a well-known brand of sportswear equipment in China, which integrates R & D / production / sales and is a large apparel group specialized in sports shoes / sportswear / sports equipment Hongxing Erke (Xiamen) Industrial Co., Ltd., established in June 2000, is headquartered in Xiamen, an international garden city. After years of hard work, it has developed into a large clothing enterprise integrating R & D, production and sales with nearly 30000 employees. The company has more than 7000 stores all over the world, and its products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions. It has exclusive trademark rights in more than 100 countries around the world, and its brand value has exceeded 25.715 billion. Hongxing Erke focuses on delivering the sunshine lifestyle to the young people in every corner of the world through various forms, encouraging them to keep a positive and optimistic attitude, smile at life, show their own passion, happiness and vitality, and stimulate unlimited creativity, imagination and positive energy. The differentiated mode of communication and unique marketing techniques make Hongxing Erke increasingly competitive in the international market. In terms of product design, Hongxing Erke gathers the wisdom of front-line designers in the global fashion capital, deeply excavates the inner needs of consumers, and constantly creates fashionable and versatile new products in line with the taste of young people. Since 2012, star products such as micro collar T, down jacket and micro running shoes have been launched one after another. With the in-depth interpretation of cultural forms and micro innovation of classic products, personalized fashion design and popular culture are integrated. Hongxing Erke pursues the talent strategy of "developing both virtue and talent, and growing together", and has established cooperation with universities one after another to provide learning and re education opportunities for employees. Systematic education and training and promotion channels promote the common growth of employees and enterprises, and enhance the sense of belonging of employees. In the development process of the enterprise, Hongxing Erke has always shouldered the sacred mission of corporate citizens, actively give back to the society, and support environmental protection, education and other public welfare undertakings. Over the years, the company has not only participated in public charity through the Red Cross Society of China and the Charity Federation, but also set up the Hongxing Erke education development fund to actively support local education. "The Swan flies high, with a thousand li in one fell swoop, and its wings are already on the horizon." Adhering to the business philosophy of "down-to-earth, extraordinary deduction", Hongxing Erke is providing high-quality products and services to enable everyone in the world to enjoy the joy and satisfaction brought by high-quality life, further enrich people's material life and spiritual world, and make the society develop in a better and more harmonious direction. This is not only our obligation as a national enterprise, but also our mission in the process of "building an excellent sports brand"
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