Inman, a cotton and linen lifestyle brand of Guangzhou Huimei Fashion Group Co., Ltd., was founded by Fang Jianhua, chairman of the board of directors in 2008. With its original design positioned as "cotton and linen artist", Inman is well-known on the Internet. It is a fast-growing and representative online clothing retail brand in China. Yinman advocates the fashion design style of "simple elegance and simplicity, individuality but not publicity", praises the healthy and comfortable life of being close to nature and returning to nature under the original ecological theme, pursues the clothing realm of harmony between man and nature, and is committed to becoming a "Chinese cotton and hemp life brand belonging to the world". In 2011, the double 11 "yinman" is rewriting history, becoming the first women's clothing brand to break through tens of millions, with total performance surpassing traditional brands and ranking first. Yinman inherits the advantages of yinman clothing industry, which is a light clothing retail brand integrated with the design, operation, retail and service of its parent company. Since its birth, yinman has become famous on the Internet with its brand image style of "simple, elegant and concise, personality but not publicity", and has become one of the most outstanding female clothing retail brands in the field of e-commerce women's clothing. It has successively won the top 30 brands of the world's top 10 online merchants in 2011, ranked the top 5 women's wear brands in tmall Mall for three consecutive years, top 3 women's wear brands in Taobao, and the first original cotton and hemp women's wear brand in Taobao. By tailor-made casual fashion clothing style, create a relaxed, comfortable, natural, leisure work, life, communication atmosphere, advocate an elegant, quiet, casual, free, happy, comfortable attitude of urban life, create casual fashion women's characteristics. "Yinman · cotton and hemp artists" pay attention to the brand connotation quality and the shaping of consumers' experience. Yinman brand clothing selects the most high-quality, healthy, natural and comfortable cotton and hemp as the fabric. The design of clothing accessories is based on the essence of traditional Chinese culture, such as Jiangnan Water Town, traditional Chinese painting, ink and wash, printing and so on, so that the consumer groups can experience the personal experience of keeping abreast of the world The country garden's brand proposition of returning to nature.