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Zhejiang impression Industry Co., Ltd

Date:2021-02-09 View:315

Qiushuiyiren women's wear is the main brand of Zhejiang impression Industry Co., Ltd. "The reeds are green and the dew is frost. This beautiful poem from the book of songs describes people's persistent pursuit of beautiful love, but their melancholy mood is out of reach. The modern "Qiushuiyiren" women are a group of urban women who are intellectually, romantic, conservative about new things, but are easily influenced by the media and pay attention to fashion. Therefore, the brand of Qiushuiyiren is very popular Located in such a group of urban women, designers fully interpret the classic and elegant ladies' clothing style of the target consumer group through elegant and romantic design expression.            Zhejiang impression Industry Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four high-end women's wear brands of "autumn water", "cocoon", "firstview" and "fair". It has nearly 200000 square meters of production and office bases in Hangzhou paradise Economic Development Zone, Yonghua street and Xiaoshan national economic development zone. At present, the company has about 5000 employees, with an annual production and sales of more than 5 million pieces of clothing. The sales performance is growing rapidly at the rate of 40% every year. After years of development, the company has become a leading enterprise in Zhejiang women's clothing industry.            In 1996, the company's first brand "Qiushuiyiren" was established in the beautiful West Lake. The company started from the development and operation of Hangzhou Yimei Clothing Co., Ltd.            Brand products            Sweet series: this series is one of the classic series of Qiushuiyiren brand. With "modern romance", "fresh and elegant", "dignified and sweet" as the series essence, it shows the bright, happy and positive feeling of urban ol women.            Main customers: 20-30 years old urban light mature women.            Roumei series: this series is one of the classic series of Qiushuiyiren brand. With the combination of elegant and soft design style, it highlights the unique charm and temperament of modern women. It is a model of elegant, soft and modern urban fashion ol lady dress.            Main customers: Urban ol women aged 25-35.            Jingui series: this series is the high-end series of Qiushuiyiren brand. Adopt the brand-new design technique, deduce the pure style of delicacy, luxury and elegance. The special feature of the series is to take inspiration from life, take practical and gorgeous products as the leading design purpose, show women's dignity, fashion, elegance and luxury temperament.            Main customers: urban women aged 28-42.            Handsome series: this series of products is one of the new development routes of Qiushuiyiren brand. The product line advocates simplicity and emphasizes details. Adhering to the consistent elegance and modernity, keeping up with the international fashion trend, especially continuing the European fashion style, and in line with international standards, "creating modern women with fashion taste" is the leading design concept of the series.            Main customers: 25-40 urban ol women.            Leisure series: this series is one of the lines of Qiushuiyiren brand development. The products take "original creation and transformation" as the essence of the series, infiltrate the latest fashion feeling into the classics, and integrate the intellectual design, business and fashion to an unprecedented height. "Create a new concept of modern urban women's professional casual wear".            Main customers: urban women aged 25-35.

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