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VF company's brand, which was born in 1966 in Southern California, USA, is an original extreme sports fashion brand, a world-famous sports and leisure brand, and a representative brand of extreme sports and young culture Vans, a famous American sports brand, was founded in 1966 in Anaheim street, California, USA. Vans uses the traditional hardening method (vulcanized sole) to make the shoes have a strong structure. Up to now, vans has also launched many color styles, especially recently, new colors come out in large numbers, which are all very good color matching, giving people a kind of vans whirlwind feeling. Vans has always been loved by young people in Japan and South Korea, skateboarding, surfing, hip-hop, vans will be a lot of fashion elements in one. The development of vans 1966-1969: Paul van Doren founded van: Paul van Doren and three partners set up van Doren rubber company. The factory and store are located at 704 East Broadway, Anaheim City, and officially opened on March 16. The factory was built by various old machines at that time. Since 1900 until the establishment of the factory, only three companies in the United States have produced vulcanized rubber soled shoes, Randys, keds and converse. And since then, there's vans. In the early days, vans was only a shoe manufacturer, and it produced and sold its own shoes. 1970-1979: vans patented muffin bottoms. In the late kerson era, vans began to develop shoes with better grip, wear resistance and shock absorption for street skateboarding. In the process of developing sole, the sole design engineers of vans found that vulcanized sole was very "sticky", so they often discussed and observed their various movements with BMX players and skateboard players on the street, gradually improved, and finally developed the famous muffin lattice sole of vans. 1980-1989: explosive craze. In the movie fast time at Ridgemont high, Sean Penn (the actor of Jeff Spicoli) also made a close-up for slip on. With the hot release of the movie, van slip on became popular all over the country. Paul van Doren didn't want to sell shoes outside of California, but he had no choice at that time, because as soon as the film was released, people everywhere wanted to get the vans slip on lattice series! In the early 1980s, vans crossed over to other sports shoes. We tried to embrace everything in order to compete with other sports shoe companies, from baseball, basketball, football It's even freestyle to other stunt shoes, but it's totally another area of expertise. Finally, we began to pay for the wrong strategy. Although the core skate shoes sold well, it could not balance the debt burden brought by the wrong decision, and finally filed for bankruptcy protection.
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