Spider, the spirit of nature, is industrious, persistent, wise and full of aura. The name of the brand spider king is based on these beautiful connotations, which means that the industrious and persistent spider king people weave a broad and beautiful marketing network with their own wisdom and spread all over the world. Spider king was founded in 1996. Under the leadership of Mr. Xu Chengjian, the chairman of the group, spider king has successfully realized the super conventional leap forward development and has become a dazzling new star in China's shoe industry. Spider king brand has set up sales branches and direct sales offices in 26 provinces, cities and municipalities directly under the central government, with outlets all over the country. It has vigorously expanded e-commerce and formed a crisscross strong marketing network through online and offline linkage. Over the years, the group has been keen on philanthropy. Since 2009, it has been the first large-scale public welfare project funded by the group, namely "love Wenzhou? Good deeds in the world? Bright eyes project". In April 2012, a special 11 million yuan mingmou project named fund was set up, which has sent light to more than 3000 poor eye patients in central and Western China. In 2011, "mingmou project" won the highest Charity Award of the government - China Charity Award. Spider king group also won the special contribution award of mingmou project. In 2013, it won the fourth highest Charity Award of Zhejiang provincial government.