Mitsuya Life International Co., Ltd

Mitsuya Yisheng international company, a world famous fashion brand, was founded in Japan in 1971. It is a brand of Shiseido, which is popular all over the world. It is one of the most famous designer brands in the world. It is an internationally recognized Japanese fashion brand and an excellent world women's clothing brand.            Issey Miyake is not the first internationally recognized Japanese fashion brand, but it is rooted in Japanese national concepts, customs and values, and is the world's most outstanding women's clothing brand. His products are popular all over the world, but they show distinctive Japanese national style. It not only establishes his own international status, but also establishes Tokyo as the international fashion capital. Mr. Issey Miyake, the founder of Issey Miyake, established the design office of Issey Miyake in Tokyo in 1970, and then successively established Issey Miyake international company, jewelry company, European company, American company, etc. Miyake is a great art master. His fashion is very creative. It is simple, basic and modern. Issey Miyake seems to have been independent of European and American high-end fashion. His design ideas can almost compete with the whole western fashion design field. It is a brand-new design style representing the new direction of the future. Issey Miyake's design extends directly to the field of fabric design. He used modern science and technology, combined with his personal philosophy, to create unique and incredible fabrics and clothing, known as "fabric magician". Issey Miyake always keeps pace with the fabric before designing and making. He wraps it around himself, feels it and understands it. "I always close my eyes and wait for the fabric to tell me what to do," he says Issey Miyake's demands on fabrics are almost harsh. It's common for fabric manufacturers to process and improve fabrics hundreds of times themselves. Therefore, the cloth he designed is always unexpected and has magical effect. For example, the traditional quilted cotton cloth used in Issey Miyake has a unique and magical effect. He prefers straw woven Japanese pattern dyeing, crepe fabrics and non-woven fabrics. I like black, gray, dark and Indian warp dyeing. Issey Miyake's obscure colors are full of strong oriental feelings. He likes to use large color patches to change the modeling effect, especially to strengthen the integrity of the wearer, making his design eye-catching and different. Issey Miyake is good at Cubism design. His clothes are reminiscent of traditional Japanese clothes, but these clothes are new in Japan. Issey Miyake's clothes have no commercial flavor, and some of them are full of fantastic innovations. His customers are avant-garde people of the middle and upper classes in the East and the West. Please please is the most direct impression of the general public on Issey Miyake brand. Issey Miyake has been fond of pleated crepe for many years, and has been experimenting and developing its materials. In his design studio, his trial products, all kinds of pleated crepe, are hung on the walls. As early as the early 1980s, mitsuke launched a series of fashion with the theme of "please please" to enter the Paris fashion stage. Around 1992, he launched his wrinkle collection. At the invitation of Issey Miyake, an artist painted the classic painter angel's masterpiece spring on a long skirt. This skirt is made of polyester polyester with wrinkles. Another famous Issey Miyake ruffled dress is a tricolor dress that looks like a folded paper lantern. If the model's body movements are random, the clothes will also show dynamic wrinkles. Issey Miyake's design is permeated with humanistic thinking. He believes that people need clothes that can be worn at any time, that are easy to travel, that are easy to keep and comfortable, rather than clothes that need to be maintained all day and sent to dry cleaners. Therefore, the pleated fabric designed by Issey Miyake can be rolled at will and bundled into a ball. There is no need to dry clean and iron it. When you want to wear it, it is still flat. This is a revolutionary event in the fabric of clothing. Issey Miyake has gained a firm foothold in the talented Paris fashion world with its unique wrinkled fabric. According to different needs, he designed three kinds of pleated fabrics: simple and light type, easy maintenance type and non iron type. The pleats please is not only a decorative art, but also not limited to convenience. He fully considered the characteristics of human body shape and movement. In the process of machine folding, he directly adjusts the cutting piece and fold mark according to the body curve or modeling needs. When Issey Miyake's pleated clothes are laid flat, they are like a sculpture, showing a three-dimensional geometric pattern, which conforms to the body curve and movement rhythm. This Oriental mysticism, which is diametrically opposite to western aesthetics and clothing tradition, makes Parisians crazy. Issey Miyake has won many awards such as the Japan Fashion editing Club Award and the Manich fashion newspaper award. His fashion is very creative, simple, basic and modern.            Launch more brand introductions