Tebu (China) Co., Ltd

Tebu (China) Co., Ltd., one of the leading sporting goods enterprises in China, was officially listed on the Hong Kong Stock Exchange on June 3, 2008. With the unique positioning of "sports fashion", it has brought "extraordinary feeling" to consumers.            Tebu has always been a leader in running in China. Since 2007, Tebu has made great efforts in the field of running. It has joined hands with more than 20 cities, including Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou and Wuhan, to become the brand with the most sponsorship of Marathon events in Greater China. In addition to a large number of running resources, sports stars such as Chen Ding, Wang Zhen, Cai Zelin, Xie Zhenye, javelin Asian record holder Zhao Qinggang, who are the top athletes of Olympic walking race, are also included in the running campaign. The slogan of "love running, love Tebu" is deeply rooted in the hearts of the people.            At the same time, as the promoter of the development and popularization of Chinese youth football, Tebu sponsors national campus leagues, such as the National College Students' Football League, the national five-a-side college students' Football League, the national high school campus Football League and so on, to layout campus football, interact with teenagers, and help Chinese football develop vigorously. In 2010, Tebu signed with Birmingham in the Premier League, and in 2011, it signed with Villarreal, a Spanish team. In 2016, Tebu joined hands with international famous star Andrei Shevchenko, Ukraine's "nuclear warhead", to build professional football products and successfully put them on the market. In April 2016, Tebu also launched the football strategy "edge plan", which takes planning to build the foundation of Chinese football as its mission, and hopes to serve 5 million teenagers in five years through four major initiatives, including competition plan, training plan, product plan and promotion plan.            In addition, Tebu has sponsored the National Games for three consecutive times, showing its style at the highest level games in China, and became a sporting goods partner of the first youth games of the people's Republic of China in 2015.            In 2015, Tebu's strong return movement put forward the "3 +" strategy with consumer experience as the core. "Product +", upgrading products, and "sports +", integrating products and services; and Internet plus, in line with the trend of lifestyle, full interaction between online and offline. While focusing on professionalism, Tebu adheres to the dual track system of "sports and entertainment marketing" and has signed many popular artists such as Nicholas Tse, twins, pan Weibo, Jolin Tsai, GUI lunmg, Han Geng, Tiantian brothers, Li Yifeng, Lin Zhenna, uniq, Du Tianhao, Wang Dongcheng and Zhao Liying to inherit and consolidate the fashion tone of the brand.            In March 2016, Tebu founded China's first running Festival, 321 Running Festival. Since then, runners have their own festivals. In April, Tebu officially launched its own football strategy "edge plan". In August, Tebu's first running club landed in Beijing Olympic Forest Park, which not only provides professional equipment and services for runners, but also creates an atmosphere of easy running. At the same time, Tebu officially became the "official partner of China Marathon" of China Track and Field Association, which is both affirmation and encouragement to Tebu.            Tebu is committed to becoming the world's first sports fashion brand, providing professional fashion equipment and value-added services for sports people, and ranking in the forefront of China's sporting goods industry.