Yiyang, with personality but not abrupt, casual but not capricious, popular but not blindly follow; Yiyang has both Oriental implication and Western passion; Yiyang is constantly renewing the originality of women's pants and surpassing the classics of women's pants. The course of Yiyang is like a trickle, flowing through the rough course, bringing heavy mud and dust into the ground, bringing pure and beautiful spray into the long river of classic pants; Yiyang is also like a grain of sand in the world of women's clothing. After being scoured by the waves and honed in the jade clam, it turns into a pearl in the sea of women's clothing. The story of Yiyang is a romantic love story that blooms only once in one's life. Every woman is eager to have it. The beauty of Yiyang has radiated to all major cities in China, including Beijing, Shanghai, Zhengzhou, Harbin, Shenyang, Jinan, Xi'an, Taiyuan, Lanzhou, Zhuzhou, Wuhan, Fuzhou and Chengdu. American marketing expert Larry Wright believes that the future marketing is a brand war, a competition between brands. Business and investors will recognize that brand is the company's most valuable asset. Owning a market is much more important than owning a factory. The only way to own a market is to own a brand with market advantage. Like many domestic clothing brands in the initial stage of their business, "Yiyang" was very small in scale at the beginning of its business, barely surviving in the form of bulk wholesale. It was not until 2004 that Yiyang began to try to develop its own stores. By 2006, "Yiyang" has occupied a certain share in the women's pants Market.