Daphne investment (Group) Co., Ltd

Daphne International Holdings Ltd was founded in Hongkong in 1987 and has developed into a diversified fashion group based on footwear, apparel research and development and brand management. Its business is in Greater China (Chinese mainland, Hongkong, Taiwan), Asia, Europe and North America. Its products include Daphne, shoe cabinet, AEE, dulala, AMEI, ALDO, AEROSOLES, Steph. Iger and other well-known shoes, clothing brands and channels.            Daphne International Holding Co., Ltd., formerly known as wing en International Group Co., Ltd., foresees the huge potential of China's high-quality footwear market in 1990. The group has established its own brand Daphne to manufacture and sell women's shoes, becoming one of the most successful domestic brands in China. Since 1996, it has been awarded the title of best-selling domestic products for many years. At present, "Daphne" is divided into "D28" and "D18" series. The target customers are women aged 20-45 and 15-30 respectively.            In 1995, the group was officially listed on the main board of the stock exchange of Hong Kong Limited (0210), laying an important milestone for the group.            In order to diversify its business and expand its market share, Daphne actively acts as an agent for international brands and introduces diversified foreign brand shoes for Chinese customers. In 2002, Daphne first obtained the retail rights of Adidas in China, and opened special stores and counters in different regions of China.            In 2004, Daphne actively expanded its market share and added business elements to create a second private brand "shoe cabinet" suitable for all ages and genders. The group has hundreds of "shoe cabinet" stores and will continue to expand its sales network.            In 2005, shoebox, an unprecedented shoe store in China's shoe industry, also emerged as the times require. Together with Daphne, shoebox seized the market and increased its market share. To support this strong sales system. The company and POS system strengthen the information management ability and improve the logistics system, improve the distribution ability, Daphne and redesign the store image, will be divided into Daphne D18 youth store and Daphne D28 classic store, make the brand positioning more clear and specific.            In 2006, it entered the Taiwan market and copied the successful experience of the mainland to Taiwan, which is a further step to realize the long-term goal of the group to become a world-renowned brand.            In 2016, as a new business development strategy, talk club and Daphne, a Hong Kong listed company, launched a comprehensive cooperation on vivi's business in China. Previously, the company's cooperation with foreign enterprises mainly focused on translating and publishing Japanese magazines, while Daphne will use the vivi brand to carry out a wider range of business activities.            Launch more brand introductions