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Wrangler is a brand originated in the west of the United States, and Levi's, Lee juxtaposed with the three major cowboy brands in the United States, with a long history dating back to 1904. It is very popular among cowboys and cowboys. More than 80% of the cowboy competition champions choose Wrangler as their competition clothing! It's said that during World War II, they all received orders for US military uniforms! In modern times, it is still rugged with self-confidence, traditional classics with modern flavor. To show the spirit of Wrangler's authentic "jeans designed for jeans". Inspired by "American Western spirit", the design is designed according to the real needs of American Western cowboys. It is practical but not boastful, and fully shows the rough, heroic and introverted feeling of American Western cowboys. In 1904, blue bell overall company was founded, which launched jeans in the form of work clothes and named them "Wrangler" jeans. In 1926, bluebell and BigBen manufacturing company merged. During this period, Wrangler's products were mainly practical work clothes. Recognizing the special needs of denim, bluebell expanded its production line and devoted itself to denim route, creating a model of Western image of blue jeans. The earliest Wrangler jeans, known as 11mw (men ` s Western), are mainly based on rodeo. The biggest difference between Wrangler jeans and Lee Jeans is that in the back pocket, Wrangler replaces the double arch decorative decorative line with "W" shaped decorative line. In the early 1940s and the late 1950s, Blue Bell company invested a lot of money in Hollywood's films about the west, which made Wrangler's popularity increase greatly, and he was also favored by Rodeo Ben, the star of Hollywood's horse training film. In the early 1950s, Wrangler first launched a black denim shirt and black jeans on TV. In the meantime, Wrangler also developed the women's jeans line, "jeanies.". In the 1960s, blue bell launched a series of cowboy products, such as saddle, riding boots, cowboy hat, etc. In 1961, Wrangler's branch was established in Brussels. Later, it gradually set up distribution networks in Belgium, Germany, Britain and other places, making the western cowboy image of Wrangler successfully landed in Europe. In 1984, bluebell company was gradually privatized and its branch in Europe disintegrated until it was acquired by VFC in 1986. VF group Founded in reading, Pennsylvania in 1899, Weaver group has developed into one of the world's largest clothing listed companies (NYSE: VFC), with famous outdoor sports brands the northface, vans and denim brands Lee and Wrangler. The annual turnover exceeds 7 billion US dollars. In the past 100 years, weft has been creating high quality and high value brand clothing for consumers, and has made great progress. Weifu's denim series, outdoor series and professional clothing are in a leading position in the market, and the sales network is all over various channels. VF China In 1974, Weaver group established Weaver (Asia) Co., Ltd. in Hong Kong, China, which has become one of the four global purchasing centers of VF group. Guangzhou Representative Office, Shanghai Representative Office and Qingdao Representative Office are responsible for the business contacts of various clothing, bags and shoes brands of the group in China, such as quality inspection, procurement and trade consultation. In 1994, the group established its first wholly owned H D Lee Apparel Ltd in Chinese mainland and established branches in Guangzhou, Shanghai and Beijing. So far, Hengdeli Garment Co., Ltd. has more than 700 employees and is responsible for the operation of Weifu's denim brand series in China, including production, marketing and sales. Currently, the brands involved include Lee and Wrangler. In 2006, in order to speed up the response to market demand, VF group established Shunde Branch of Hengdeli Clothing Co., Ltd., which is specially responsible for the washing water research and development of denim products and the production of various types of clothing samples. In 2007, Weifu group established Weifu garment (Shenzhen) Co., Ltd. in Shenzhen, and set up branches in Guangzhou, Shanghai and Beijing. Wei Fu garments (Shenzhen) Co., Ltd. has developed rapidly. Currently, it has over 300 employees in China. Its main business scope includes the operation of its outdoor and extreme sports brand series in Chinese mainland. Its brand includes outdoor sports brand TheNorthFace, extreme sports brand Vans, fashionable luggage brand Kipling. VF group has made a huge investment in China and firmly believes that China has a huge consumer market. The group will continue to seek business opportunities to lead its famous brands into the Chinese market. VF group's business in China is booming. We sincerely invite people who are interested in the clothing industry to join us and grow together with VF family.
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