7*24 Hotline：
Fendi is a famous luxury brand in Italy. As a leather family, Fendi is most famous for its ITBAG - Fendi baguette handbag, which looks like a French long stick and is designed by Silvia Venturini Fendi of Fendi family. In 1925, the Fendi brand was formally founded in Rome, specializing in the production of high quality fur products. In 1955, the Fendi fashion conference was held for the first time in 1955. In 1965, due to the addition of KarlLagerfeld, FENDI gradually increased the number of women's wear, men's wear, shoes and perfume. Subsequently, the company gradually grew and expanded its business scope to knitted apparel, swimwear and other categories, and even developed jewelry, men's perfume and so on. Up to now, Fendi brand enjoys a high reputation in the world's high fashion industry for its luxurious fur and classic handbags. In 1925, Edoardo Fendi and Adele Casagrande opened a shop specializing in leather goods and handbags. Adele learned the craft of leather making in Florence and applied it to the design of all leather goods and handbags in the shop. The store in viadel pleiscito, Rome's busiest street intersection, has another fur workshop behind it. Fendi and his wife's shop, with high-quality products and exquisite craftsmanship, was respected and loved by the famous Roman aristocrats and social upstarts at that time. The yellow logo color, which symbolizes Fendi brand, was born in 1933. At that time, the Yellow Fendi shopping bag made of parchment is still a brand logo for the public at a glance. Rich texture combined with brand culture foundation, become an eternal classic element. Adele and Edoardo Fendi launched a full range of Selleria handbags in 1938, inspired by the doctor's bag and drawing on the technology of the master of harness manufacturing. This handbag is made of cuoio Romano (Roman leather), which is the best quality leather in Europe. In Tuscany leather making, this kind of leather feels soft and has fine texture. Each piece of leather has different grain. Before sewing, it will be rolled to improve the softness of the leather. At the end of World War II in 1946, Paola, Anna, franca, Carla and Alda, the five daughters of Edoardo and Adele, entered the family business. In post-war Italy, women's work was rare. The addition of the five sisters has injected new vitality into the brand series with innovative style and foresight. Karl Lagerfeld later defined it as "five fingers in one hand.". So, "5" became Fendi's lucky number. In 1967, Karl Lagerfeld defined the concept of "funfur", which became the inspiration for the double F of Fendi, and the double f will become a world-famous trademark in the future. In 1977, Fendi launched its first ready-made clothing series - "histoired'eau" in a groundbreaking way, and produced the first 18 minute short film, which is now the micro film. The film, shot by Jacques de bascher, tells the story of a young woman on holiday in Rome, while her parents thought she was washing a spa in Baden Baden. Dressed in Fendi, she bathes in a fountain in the city and collects water from it with a glass bottle. The micro film Fendi was completely restored in 2013 and was re screened at the opening of the Montaigne Avenue boutique in Paris in July 2013. Pequin fabric was born in 1983, and brown and ochre stripes became another classic pattern of the company. Fendi's first Asian flagship store opened in Hong Kong. In 1994, Silvia Venturini, daughter of Anna Fendi, joined the company as creative director of leather accessories. Silvia Venturini Fendi grew up with Lagerfeld, a creative family member. As soon as she took office, she began to reinvent the doctor pack, redesigning the best-selling Selleria collection. In 2001, LVMH became a major shareholder of Fendi and immediately planned the blueprint for the company's future development and international expansion. In the past 10 years, the number of Fendi stores has grown from 2 to 196. Michael Burke was appointed CEO of Fendi in 2005. Among his many strategies, he first held the inauguration ceremony in Palazzo Fendi, the company's new headquarters designed by Peter Marino in the heart of Rome. The blueprint combines modern devices such as glass floors with 18th century pianonobile decorations. Palazzo Fendi became the main trademark used in the jewelry collection. In 2009, Silvia Venturini Fendi designed the Peekaboo handbag, which immediately became the IT bag pursued by celebrities and ladies. It is the favorite of celebrities and fashion celebrities all over the world.
oil wellhead