New Bailun Trading (China) Co., Ltd

New balance, founded in 1906 in the United States, is a world-famous brand of legendary running shoes. It enjoys the reputation of "king of jogging shoes". It is a world-famous enterprise of high-tech and high-quality sports and leisure products.            In 1906, Mr. William J. Riley founded a company named new balance in Boston, USA, which specialized in making orthopedic arch brace and corrective shoes. One day, when he was observing the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied the inspiration to the design and development of the foot bow support. The name of new balance came into being, and Mr. Riley's inspiration from the shape of the chicken's claws became a legend. With the continuous development of business, new balance began to manufacture professional sports shoes for local runners in the 1950s, including the MIT track and field team. In 1956, Mr. and Mrs. Paul bought new balance from Mr. Riley. Since then, footwear manufacturing has become the main business of the company. In 1960, new balance produced the "tracker" series of sports shoes, which is the world's first sports shoes that can provide multi width last, which has become a pioneering move in the shoe industry. In the 1970s, Mr. James S. Davis, the current president of the board of directors, bought new balance on Boston Marathon day and started a new step. Since then, new balance has been committed to the research and development of high-tech functional materials. Besides, it has also provided humanized services of six kinds of width last and two kinds of height upper to meet different foot types. It is the only sports shoe made and imported from the United States. Its exclusive research and development of high shock absorbing pad can effectively absorb 99% of the ground reaction force. Therefore, it is loved by heads of state of many countries and elites from all walks of life. It is a multi-functional shoe with the reputation of "President's jogging shoes" and the second largest shoe company in the United States. "If you wear new balance, you must be a good runner!" ——Jim Davis, CEO of new balance. In 1972, new balance company produced 30 pairs of competition shoes every day, which can provide five kinds of width last and two kinds of height upper. Although the cost of doing so is very high, new balance spared no effort in order to let athletes show their sports potential best. New balance company has its unique culture: insisting on producing multi width and multi height shoes: This is a design based on human nature, and also the most basic care, bringing every consumer the most comfortable and close shoes. New balance doesn't sign sports stars. Because shoes suitable for stars may not be suitable for most consumers, new balance will invest in product development to improve product quality and increase customer satisfaction. New balance believes that "shoes are the best spokesperson.". New balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe. New balance is a private company, not a listed company, so it can have more development space; at the same time, it is easier to implement the corporate culture. For a long time, new balance has been committed to the shoemaking process with great care. So far, a brand that has experienced 110 years of trials and hardships is still developing more ergonomic shoes with new technology. New balance has become the perfect representative of retro and innovation with the goal of pursuing the extremely comfortable feeling of wearing shoes and combining with the popular design feeling. As a leader of global sports brands, new balance company adheres to the company spirit of high standard ethics, 100% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, so as to make unremitting efforts for every athlete to maximize their sports potential and enjoy a balanced and comfortable life. New balance is different from other sports brand shoes in another major feature is a variety of size choices - new balance provides the same size and different widths, including narrow, standard and wide, which are subdivided in different degrees, so it will be quite comfortable to choose a pair of new balance shoes. The reason why new balance can become the second largest brand of sports shoes in the United States without inviting stars to advertise in this extremely market-oriented country is that it can achieve a very accurate positioning of the market. It is different from Nike or ADI. Its positioning is mainly aimed at the adults who have certain requirements for the comfort of shoes. It thinks that this part of customers will turn from the appearance of shoes to the comfort of shoes and the protection of feet. At the same time, it has a strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.