Anta is a brand of children's clothing / shoes for children aged 3-14. It is a sports brand of children's sporting goods and a large comprehensive sporting goods enterprise Anta launched its subsidiary brand Anta kids in 2008. As an extension of Anta brand, Anta kids can enhance the competitive advantage of the parent brand, expand sales and tap new user groups with the help of the market influence of the parent brand. Brand connotation: Anta children is committed to providing comfortable products, giving children physical comfort and spiritual freedom. Professional: from the focus on Sports Activity and play is the main way for children to learn. Anta should let children develop their nature and enjoy their activities and play. Learning without pressure is effective learning. Let children find interest in activities and grow up happily in freedom. Nature: leisure brings natural feeling Comfortable material and fit cut give children the most natural feeling. In the river, in the grass, in the park, in nature, happy stretch limbs, activities and play, let children fall in love with nature, fall in love with our earth. Exploration: echo the nature of children Every child has endless curiosity and endless vitality. What we can do for our children is to encourage them to explore the truth, learn about the world from activities and play, and learn happily. Keep children's innate creativity.