Jiumuwang is a leading brand of business casual men's wear in China. Its core products, jiumuwang men's pants and jacket, have been loved and praised by consumers for many years. As of 2015, according to the survey and statistics of commodity sales of large retail enterprises in China, "jiumuwang" brand men's trousers ranked first in the comprehensive market share of similar products for 16 consecutive years (2000-2015). Jiumuwang business and leisure men's wear ranked first in the comprehensive market share of similar products in 2015. (the above market share comes from the statistics of China National Business Information Center on key large retail enterprises and commercial groups in China). The company adopts the mode of vertical integration of business, integrating brand promotion, R & D, design, production and sales, and operates jiumuwang brand men's pants, jacket and other clothing products. The company has always focused on the strategic development direction of high-end business casual men's wear with men's pants as the core, and is committed to making men have high cost-effective Seiko fashion clothing to meet the wearing needs of different consumers in different occasions. Since the launch of jiumuwang brand, the management of the company has always regarded high quality as the foundation of the enterprise. The company always regards product quality management as an important work of the company, regards offering high-quality products to consumers as its business objective, and regards product quality management as an important part of enterprise strategic management. In order to ensure the consistent quality of products, the company has passed the double certification of IS09001 quality management system and product quality. The leading products have passed the double certification of IS014001 environmental management system and China environmental products, and obtained the certificate of "national quality inspection qualified products". The company has won the reputation of "national product quality, after-sales service reputation double guarantee enterprise". The company is also the main drafting unit participating in the formulation of the national standard of the people's Republic of China for trousers (GB / t2666-2009) and the national standard of the people's Republic of China for washing and finishing clothing (GB / t22700-2008). The company has a provincial technical center. Its testing center has been recognized by China National Accreditation Committee for conformity assessment. It has dyeing and chemical laboratory, constant temperature and humidity laboratory, special darkroom for rating, etc. with complete testing equipment, it has the testing ability of formaldehyde content, pH value, color fastness and other indicators of textiles, and its testing level has reached the leading level in China. For a long time, the company has won the trust of consumers by virtue of high-quality products, "professional good quality" has gradually become the symbol of jiumuwang brand. In addition, jiumuwang brand has also been recognized by the state, authoritative associations and media. The company attaches great importance to the construction of corporate culture, employee welfare and social public welfare, and takes "people-oriented, honest management" as the management concept of itself and the enterprise. The company advocates the construction of a community of interests and life of "enterprise and employees, enterprise and society", taking "fulfilling social responsibility" as the ultimate goal of the enterprise, and building the enterprise into a "warm home, a school for talent and a stage for entrepreneurship" for employees. The company makes great efforts to improve the working and living conditions of employees, and pays attention to the protection of their legitimate rights and interests and the improvement of their welfare. In 2008, the company passed the certification of occupational health and safety management system, and was successively rated as "national advanced unit of learning organization", "national excellent enterprise of harmonious labor relations in 2006", "national advanced unit of open and democratic management of factory affairs", "home of model workers in Fujian Province" and "home of model workers in China". The company is keen to participate in social welfare and education. It has been awarded the "China children's welfare star enterprise" and "China children's Charity Award Outstanding Contribution Award" by China children's fund, the "Fujian Province donation public welfare Contribution Award" by Fujian Provincial People's government, and the "Fujian Province Red Cross Humanity Award" by Fujian Provincial Red Cross. On May 30, 2011, the company's A-share stock was successfully listed on Shanghai Stock Exchange (stock abbreviation: jiumuwang, stock code: 601566), providing a new platform for the company's long-term development. Facing the increasingly fierce market competition in the 21st century, I believe that with the joint efforts of all jiumuwang people, jiumuwang will gradually become the leader of Chinese business men's wear and make new contributions to the development of Chinese clothing industry