Start up Co., Ltd

Startups Co., Ltd. (formerly startups (China) Co., Ltd.) is a large group company mainly engaged in the comprehensive development, production and sales of abckids brand sports shoes, leather shoes, clothing, cap socks and other children's products.            The founders take "helping Chinese children grow up healthily" as their corporate mission, take "managing love with heart" as their corporate philosophy, and take "becoming the leader of China's children's shoes and clothing industry and making the world's children's shoes and clothing industry keep up with China" as their corporate vision. They are committed to delivering abckids's brand concept of "because of love" and brand culture of stimulating children's creativity to every consumer .            The company implements the production process and lean, with leather shoes and cloth shoes production base in Zhejiang, sports shoes production base in Quanzhou, Fujian, and clothing product R & D base in Guangdong. Through the integration of regional effective resources, a strong production system is formed to ensure product delivery, reduce costs, and improve efficiency.            At present, the company has more than 2000 sales outlets all over the country. Abckids with excellent brand reputation, good reputation and stable market share in China's children's products industry.            Brand role: a loyal partner of caring for children's creativity            Abckids is a lifestyle brand with love and fun creation, advocating the creation of children's intelligent life. The brand inspires children's infinite imagination and creativity by deducing the story of children exploring and discovering the beautiful world together. To build an imaginative and fun filled lifestyle to provide children with unique creative products and colorful and vivid life experience.            Adhering to the brand culture spirit of "because of love", abckids takes "helping Chinese children grow up healthily" as its own responsibility, and provides high-quality products for the healthy growth of hundreds of millions of Chinese children with professional production technology, forward-looking product design and strict quality control. Abckids people believe: a small step to care for children, a big step to change the world!            Stimulate children's unlimited imagination and creativity - brand concept            Abckids takes "helping Chinese children grow up healthily" as its mission and puts forward the brand slogan of "just for love". It is advocated to care for children with love and stimulate their unlimited imagination and creativity.            Abckids International Children's products            Abckids cooperates with Hong Kong and European designers to create the most fashionable and cutting-edge creative children's products with the theme inspiration of wonderful things in the world. For the modern urban family children's urban life, learning, sports, play and other lifestyles to provide children's interesting wearing experience.            In 2013, abckids implemented the concept of "a + premium products, love in details" by putting love from small to big into details. Through fabric selection, cutting layout, accessories application and other means, to create a product design more close to the needs of children's growth and activities. Carefully consider the most easily overlooked details and adhere to the principle of high unity of comfort and safety. Abckids "because of love" brand culture will be quietly precipitated in every detail about children's products!            International Children's creative life Museum creates imaginative terminal experience            The form of abckids brand shop is mainly spa, supplemented by cultural props and scene shaping. Spa mass selling experience hall with the core cultural theme of "the fun of love and creation". Abckids, based on the fantasy story of telling children to explore and discover a beautiful world, constructs a life style experience space full of imagination and fun as well as children's intellectual growth, and embodies the theme of "fun experience of love and creation" as the core value.            The soft clothing of the shop adopts compass carpet, earth pattern suitcase, glider props, trophies and other props and patterns to create an experience space full of imagination and fun life style.            White cash register, with wood stripe decoration, simple and generous, more texture. The back panel of the image wall adopts the technique of openwork carving to carve various sci-fi cartoon images, which is full of imagination and interest, and embodies the brand positioning of "stimulating children's creativity" of abckids brand.