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Bosiden "brand is the main brand of the group, and it is also the" leading brand of China's textile and garment "recognized by China Textile Industry Federation. In September 2007, bosiden was jointly evaluated as" China's world famous brand product "by the General Administration of quality supervision, inspection and quarantine and China famous Brand Strategy Promotion Committee. In December 2015, AQSIQ, China brand building promotion association and CCTV jointly released the evaluation results of China's brand value in 2015. Bosiden's brand strength reached 923.00 and its brand value reached 20.725 billion yuan. Bosiden actively implements international standards and has successively passed the certification of China environmental label products, ISO9001:2000 quality management system and ISO14001 environmental management system. In November 2008, bosiden won the "National Quality Award" of China Quality Association. Bosden's down jacket design style is simple, natural and elegant. Since 1997, bosden has released the fashion trend to the world on behalf of China's cold proof clothing every year, promoting the transformation of down clothing from bulky to leisure and fashion. In April 2011, China Federation of industrial economy awarded bosden "China Industrial Award". So far, the company has integrated "China's world famous brand products", "National Quality Award" and "China Industrial Award", highlighting the achievements and vitality in practicing famous brand strategy, excellent management and independent innovation. Bosden has made every effort to build an international brand. It has become a partner of international brands such as Nike, Columbia, northface, boss, Tommy, gap and Elle. Its products have successfully entered the markets of many countries and regions such as Britain and Italy.
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