Anta (China) Co., Ltd

In 1994, the logo of Anta was first put up at the gate of a shoemaking workshop in Jinjiang, Fujian Province. After more than ten years of development, Anta sporting goods Co., Ltd. has become one of the largest comprehensive sporting goods brand companies in China, and was successfully listed in Hong Kong in 2007. Ding Shizhong, chairman of the board of directors and CEO of Anta sporting goods Co., Ltd., was rated as the 17th "top ten outstanding young people in China" and elected as a deputy to the 11th National People's Congress for his special contribution to China's sports. Since its establishment, Anta company has always adhered to the business policy of "start a business with ease, be a down-to-earth person and create a century old brand". After years of development, its sales performance ranks in the forefront of the country. On May 9, 2009, when visiting Anta, Premier Wen Jiabao pointed out that Anta has successfully transformed from a labor-intensive enterprise into a technology intensive enterprise, exploring a road with its own characteristics for upgrading "made in China" to "created in China". The influence of Anta's brand spirit is to grasp the development situation of China's sporting goods, promote the popularization and promotion of national fitness, and lead the vigorous development of China's sports.            Anta is a practitioner of sports goods sales monopoly system. Anta integrates the honors of "China famous brand products", "China quality inspection free products" and so on. The comprehensive market share of sports shoes ranks first among the similar products in China for seven consecutive years. The product range covers clothing, shoes and accessories, and launched children's sporting goods series and fashion shoes series in 2008. Anta has an extensive marketing network in China, covering 31 provinces, cities and autonomous regions, including first tier, second tier, third tier and fourth tier cities. So far, it has more than 8000 franchise retail outlets of Anta brand. Overseas, Anta products have entered 20 countries and regions, including Serbia and Hungary in Eastern Europe, Singapore and Philippines in Southeast Asia, Kuwait in the Middle East, and Paraguay and Peru in South America.            Anta fully supports the development of China's sports. The reputation of "China League engine" not only reflects the close connection between Anta and Chinese sports, but also reflects Anta's contribution to the development of Chinese professional sports. Anta benefits from the rapid development of China's sports, at the same time, Anta also supports the development of China's sports. To be a partner of the Chinese Olympic Committee gives Anta the opportunity to stand on the world stage to show the strength and culture of Chinese sports brands, and gives Anta an additional mission and a sense of national honor.            From NBA players Garnett and Scola to CBA Players Zhou Peng and Liu Xiaoyu; from five national teams on water to four national teams on ice and snow; from Olympic champion Wang Hao to unknown little athletes. Anta not only builds its own pyramid of sports resources, but also helps and promotes the development of athletes and the construction of national team in its own way.            Anta is a pioneer of Sports Science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, which is dedicated to the research of sports science, aiming at improving the performance of Chinese athletes and promoting the development of Chinese sports. In November 2009, Anta Technology Center won the national recognized enterprise technology center, which is the first and only enterprise in the domestic sporting goods industry. Anta has signed contracts with several world top players in the sports field, such as tennis players Jankovic and Zheng Jie, table tennis world champion Wang Hao and NBA Houston Rockets star Scola, to customize exclusive equipment for them. Anta also provides more than 428 colors for 123 professional teams and 3335 person times every year, covering 37 sizes, with a total of more than 250000 pieces / pair of products. The establishment of Anta sports science laboratory proves once again that only through unremitting creation and innovation can the brand enter the road of sustainable development, which is Anta's proud creative strength.            Anta has been committed to the development of social charity for many years. On May 14, 2008, after the May 12 earthquake in Sichuan, Anta donated 10 million yuan to the disaster area for the first time. Over the years, Anta has also devoted itself to public welfare through "Anta star 100 public welfare plan" and other activities. In December 2008, Anta was awarded the highest honor of "China Charity Award" by the Ministry of civil affairs.