Zhejiang Senma Clothing Co., Ltd

Senma brand was born in 1996. After 14 years of development, it has become a leading brand in China's leisure clothing industry. It has more than 3000 sales outlets nationwide, two product lines of vitality and fashion, and nearly a thousand styles. Senma clothing always stands at the top of the trend of young people and devotes itself to creating a young, energetic and fashionable fashion brand.            Senma put forward the brand slogan of "what to wear, fashion I see", encouraging the new generation of young people to give full play to their own aesthetic creativity and beautify the world with "fashion".            In terms of brand promotion, Senma has fully introduced "360 degree brand management" to enhance the brand influence of Senma in terms of products, reputation, customers, store channels, visual identity, image, etc. Senma's advertising language has been upgraded from "what you wear is what you wear" to "what you wear is what I see". Self expression is the values and life attitude of the young generation. Balabala takes "different childhood" as the brand concept, takes "more styles, more choices" as the brand slogan, adopts store publicity, television, Internet, outdoor advertising, newspapers and magazines and other forms, pays attention to campus sponsorship, model shows and public welfare activities to create a fashionable, professional and safe brand image, meets the clothing needs of children on various occasions, and advocates the development of fashion "Free and unrestrained" concept of children's growth.            Zhejiang Senma Clothing Co., Ltd. is a brand clothing enterprise with the characteristics of virtual operation and a series of adult leisure clothing and children's clothing as the leading products. Senma clothing always stands at the top of the trend of young people and devotes itself to creating a young, energetic and fashionable fashion brand.            At present, the company has two major clothing brands of "Senma" and "Balabala". Among them, "Senma" brand was founded in 1996. Its products and brands are targeted at young, fashionable, energetic and cost-effective public leisure clothing, mainly for young students aged 16-30 and young people just entering the society. "Balabala" brand was founded in 2002, positioning as professional and fashionable children's wear, mainly for children's wear consumer groups of 0-14 years old middle class and well-off families.            In the future development, Senma clothing will be based on the main business, strengthen the industry, adhere to the win-win situation as the cornerstone, rely on the capital market, continue to implement the multi brand development strategy, and develop the "Senma" brand into the leading leisure clothing brand in China; "Balabala" brand into the leading children's clothing brand in China, and create a one-stop shop with rich categories Children's clothing shopping platform and children's products kingdom will develop Senma into a multi brand clothing group to meet the professional, fashionable and diversified life needs of children and adults, and realize the enterprise ideal of "Senma accompany you all your life".