Camel, known as the "most elite" brand. To publicize one's own existence, one's unique temperament, and one's rebellious spirit all the time. Camel's ultimate goal is "only me, all love" to subvert the secular and old-fashioned, innovate and sweep the traces of the years, and show elegance and pride. Camel design emphasizes the perfect combination of comfort and fashion. Adhering to the concept of comfort, camel design aims at "comfort, classic, fashion and personality" to create a relaxed and uninhibited "camel guest" life for urban elites. It is not only a brand, but also an attitude towards life. Brand characteristics: (1) Camel has become the first choice for outdoor enthusiasts because it advocates the spirit of freedom, vigor and bravery. Camel products give your outdoor experience a sense of ritual. These tools will give you strength, and you need to conquer the dangerous road through them. (2) Camel camel is a mature, connotative, successful and challenging group of urban elites. It advocates the spirit of freedom, vitality and bravery. It integrates fashion and leisure, noble and exquisite, beautiful and comfortable, leading the new trend of fashion, making the brand the first outdoor leisure brand in China. (3) Strong outdoor amorous feelings, adhere to the brand concept of comfort first, show the orthodox, elegant clothing shoes brand style, classic fashion and free and uninhibited. Established in 2005, Guangdong camel Clothing Co., Ltd. is mainly responsible for the development of camel brand in China, camel product production and R & D, offline store sales and other comprehensive business. The company has strong strength and integrates R & D, design, manufacturing, marketing and export. The company has established R & D cooperation with nearly 100 supply partners in China, and has the first perfect product supply chain in China. The company's product R & D and procurement capacity and scale are better than those of its peers. Its core business scope is mainly high-grade leather men's shoes, and it is also engaged in fashion leisure Women's shoes, men's and women's leather bags, belts and outdoor sports clothing. It forms a very rich category of store goods management at the terminal to meet customers' diversified wearing needs. Camel's first exclusive store was established in Beijing in 2005. After more than ten years of development, the company has more than 3600 offline stores and counters, covering the core medium and high-end groups in primary and secondary cities, becoming the first choice brand of men's shoes. In 2010, "Camel" officially launched e-commerce, and in only half a year, it became the first brand in Taobao men's shoes category