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Prada Prada, another family brand of Milan famous for its perfectionism. In 1913, prada set up its first boutique in the center of Milan, Italy. The fashionable and high-quality handbags, suitcases, leather accessories and make-up cases designed by Mario Prada, the founder of Prada, were favored and sought after by the royal family and the upper class. In the 1970s, Miuccia, the granddaughter of Prada's founder, took over Prada. At that time, prada was still a small brand in Europe. In the 1970s, the environment of fashion circle changed, and it was almost on the verge of bankruptcy. In 1978, Miuccia and her husband Patrizio Bertelli took over and led Prada to a new milestone. Patrizio Bertelli, a creative entrepreneur, has not only established worldwide product distribution channels and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. Miuccia is looking for new materials different from traditional leather materials. After many attempts, she found nylon fabric from the air force parachute, which is light and durable. As a result, "black nylon bag" has become a classic of Prada brand. After more than 20 years of efforts and struggle, this brand with a long history has been developing and evolving. Through the tacit cooperation between Miuccia Prada and Patrizio Bertelli, prada has developed from a small family business into the world's top luxury brand. Today, prada has been sold all over the world, and fashion fans are infatuated with it. Prada group has also become a fashion giant in Europe, as well as guccgroup and LVMH. Today's Prada brand includes men's and women's leather goods, clothing and footwear products, integrating innovative, exquisite and trendy design with the unique quality of handmade products. In addition, Prada is also active in glasses, perfume and mobile phone.
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