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In 1997, the winter in Shanghai was extremely cold. When most people are struggling through the cold winter with several sets of woolen sweaters, a heavyweight invention of the Antarctic has brought good news to everyone. With the advent of "warm underwear" for the Antarctic people, relying on its thinner, warmer and more comfortable functionality, it has swept the country and become a winter necessity for almost every person. The phrase "Antarctic people are not afraid of cold" is even more well-known. It has spread all over the country. Memorecool (what Shanghai people call "cotton trousers") has become the warmest memory of countless Post-70s and post-80s for their childhood. In the years after its birth, with its strong capital, production and marketing strength, Antarctica signed the endorsement of famous first-line movie stars such as Andy Lau, ge you and Xu Fan. In today's fashion, it almost contracted CCTV, national mainstream newspapers and other media, and launched its sales network in an all-round way. So far, Antarctica has established its dominant position in the thermal underwear industry and won many national awards at one stroke Awards, including China's well-known trademarks, China's famous brands, national inspection free products, etc., brand awareness covers the whole country. Imitators follow up one after another, and China's underwear industry is born. After 18 years of growth and transformation, through the successful transformation of Internet enterprises, Antarctica has built a business model of ngtt community for Antarctica. It has made outstanding achievements in 55 categories of product lines in nine categories, including underwear, mother and baby, clothing, bedding & fabric, kitchen products, shoes, clothing accessories, outdoor and home appliances. It has signed a contract with Haiqing, a good daughter-in-law of the people, and jointly brought "all categories of consumer goods" to the Chinese people The kingdom of Feipin. On the way to the transformation of the whole category of consumer goods Kingdom, Antarctica leads the industry, focusing on building new departments such as product research institute, user experience center, operation and maintenance promotion department, and creatively reengineering the organizational structure. There are more than 100 professional talents, who will track the whole process from product design, packaging, marketing and other aspects, so as to create "products that make users scream" "For the sole purpose, create the ultimate extraordinary user experience. In the future, the Antarctic people will also sign contracts with famous clothing and product designers at home and abroad to inject more youth into their product line. Every year, the people of Antarctica sell hundreds of millions of products / set, providing thousands of families with comfortable and high-quality daily life needs. In 2014, on the double 11, Antarctica achieved sales of 180 million yuan per day. In December of the same year, it also won the first place in the sales list of underwear, bedding and children's wear on tmall platform
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