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Balabala children's clothing brand, founded in 2002, is a popular fashion children's clothing brand with international vision. Balabala advocates the brand concept of "different childhood", providing children with fashionable and practical children's clothing products, which are suitable for different occasions and activities, so that children can enjoy a beautiful and comfortable childhood. Balabala products have fully covered clothing, children's shoes and accessories for children aged 0-16. Balabala focuses on consumers' shopping experience, provides a variety of professional fashion products with one-stop retail space, and continues to create consumer value with rich choices and value for money. Balabala put forward the slogan of "childhood is not the same" through her deep insight into children. In Balabala's world, every child is different. Mischievous, quirky and playful are children's nature. "Balabala" is positioned as the children's clothing brand of urban mass families. It takes children's life culture as the core, takes "enriching children's beautiful life, opening up a free growth world" as the corporate mission, and advocates the new growth concept of "free and unrestrained" for children. The unique brand concept and brand culture have aroused widespread concern of consumers. The advertising slogan "childhood is different" It has been familiar to many consumers. Brand personality: full of joy, colorful, free.
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