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Li Ning Company is a sporting goods company founded in 1990 by Mr. Li Ning, the well-known "Prince of gymnastics" in China. After more than 20 years of exploration, Li Ning company has gradually become an international leading sports brand company representing China. Li Ning has experienced the development and prosperity of China's national enterprises from the establishment of the first franchise marketing system in the country to the sponsorship of Chinese sports delegation for many years to participate in various domestic and foreign competitions; from becoming the first sporting goods enterprise to constantly adjust its brand positioning, and then to its listing in Hong Kong in June 2004. Li Ning company has brand marketing, R & D, design, manufacturing, distribution and retail capabilities. Its products mainly include sports and leisure shoes, clothing, equipment and accessories produced by its own Li Ning brand. By the end of 2011, the total number of Li Ning brand stores in China has reached 8255, and they have opened business in Southeast Asia, Central Asia, Europe and other regions. Li Ning also adopts the strategy of multi brand business development, focusing on its own core Li Ning brand. At the same time, Li Ning also (I) establishes a joint venture with Aigle international S.A, and is granted the franchise to produce, promote, distribute and sell French Aigle brand outdoor sporting goods in China; (II) engages in the production, research and development, promotion and sales of Hongshuangxi brand table tennis through its subsidiaries And other sports equipment; (III) awarded the exclusive franchise by lottosport Italia S.p.A to develop, manufacture, promote, distribute and sell Italian sports fashion Lotto brand licensed products in China; and (IV) engaged in the R & D, manufacturing and sales of Kason brand badminton products. Innovation is the foundation of Li Ning's brand development. Since its inception, Li Ning company has attached great importance to original design. In 1998, it established the first clothing and shoes product design and development center in China, and took the lead in becoming a Chinese sporting goods company with independent development. In August 2004, the Hong Kong Design and R & D center was set up to focus on the design of Li Ning brand clothing products. And it keeps close cooperation with famous universities and research institutions at home and abroad. Li Ning company has been committed to the development of sports for a long time. Since the 1992 Barcelona Olympic Games, Li Ning company, along with the Chinese sports corps, has long supported the five "gold medal dream teams" of Chinese gymnastics, diving, shooting, table tennis and badminton, provided equipment for the sports teams, encouraged them to stimulate their wisdom, body and thinking in the best state, and played a good role in the field Competitive level. In the international aspect, Li Ning has become a strategic partner with NBA, ATP and other top international events and organizations; has signed with O'Neill, Ljubicic, Jos é Calderon, Asafa Powell, Isinbayeva, toshilderson, Cilic, karovic and other top international athletes; and has cooperated with the Spanish Olympic Committee, Spanish Basketball Association, Swedish Olympic Committee and Argentine Basketball Association It has won the recognition of international top sports teams and individuals, which proves the professional strength of Li Ning brand again. As a leader in the domestic sporting goods industry, Li Ning company, while developing and growing, has more actively taken on the social responsibility of corporate citizens, subsidized hope primary school, aided the construction of disaster areas, cared for AIDS orphans, and long-term supported the public welfare training project of "sports together" aimed at improving the physical education in poor areas, making use of its own advantages of sports resources to contribute to building a harmonious society . Li Ning, the founder of the company, is enthusiastic about public welfare and applies this sense of social responsibility to the management of the enterprise, leading the enterprise's overall public welfare values and interpreting the company's vision of actively participating in global public welfare. At the same time, Li Ning Company actively promotes the concept of corporate social responsibility in the supply chain, assists suppliers to promote the process of corporate social responsibility, and promotes a more responsible business social environment. Li Ning company aims to become an internationally competitive sporting goods brand. As a sporting goods company, Li Ning company uses sports to stimulate people's desire and strength for breakthrough, and is committed to the creation of professional sporting goods, striving to make sports change life and pursue a higher level of breakthrough. We adhere to the company philosophy of "winning the dream", "keeping promise with integrity", "our culture", "excellent performance", "consumer orientation" and "breakthrough", and strive to build Li Ning company into a leading sporting goods company in the world.
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