Youngor Group Co., Ltd

Youngor Group, founded in 1979. It is a large multinational group with brand clothing as its main business, involving in real estate development and financial investment, with nearly 50000 employees at home and abroad. Its limited liability company is a listed company.            In 2014, the group achieved a sales revenue of 59 billion yuan, a profit of 3.935 billion yuan (a year-on-year increase of 30%), and a tax revenue of 2.8 billion yuan. Ranked 221st among the top 500 Chinese enterprises in 2014 and 30th among the top 500 Chinese private enterprises.            Brand is Youngor's dream that he always adheres to and pursues. In 1986, the first independent brand "Beilun port" was created. In 1991, the core brand "YOUNGOR (YOUNGOR)" was created, and the "younger" was adopted. It not only held the brand evergreen but also adapted to the enterprise history of "youth garment factory" as the predecessor, and introduced the 120 year old menswear flagship brand HartSchaffnerMarx (Hart Max) in 2007, and obtained its Chinese mainland and Hongkong. In 2008, it established young fashion brand Gy; in 2009, it successively established fashion customized brand mayor and natural original brand hANP (hemp family), since then, it has formed a brand camp with Youngor as the core. In 2014, among the 500 most valuable brands in China released by the world brand laboratory, Youngor ranked 117th with a brand value of 17.422 billion yuan, ranking sixth in the textile and garment industry.            In brand operation, Youngor has unique ingenuity. Since 1995, he has been specializing in the field of non ironing for nearly 20 years. He is the first in China to introduce international advanced non ironing technology, combine traditional industry with modern technology, and form his own non ironing R & D system. He is unique in the upgrading of a series of non ironing shirts (HP shirt → VP shirt → DP shirt) and the non ironing innovation of all kinds of ready-made clothes (suit, pants, T-shirt, jacket, etc.) Fashion trend: in 2003, the first vertical textile and garment industry chain was built, covering cotton planting, spinning and weaving, garment design, manufacturing and processing, and retail terminal construction, controlling every link, and elaborately carving and grinding every garment.            Since 2012, Youngor has started to build a high-quality member club of Chinese men's wear brand, gathering nearly ten million consumers and 1.3 million loyal members. In 2014, Longma Club upgraded its four brand members, namely Youngor, Gy, HSM and hANP, to "Youngor Longma · Hui". The club exchanged rights and interests, added value-added services, and added a unique "Hui public welfare" project, leading members to participate in micro public welfare projects in environmental protection, family, education and other fields, advocating brands and audiences to pursue quality of life and positive shape Elephant.            From 2015, Youngor will take big members as the entry point, link members, shareholders and potential fans, make full use of big data means to collect 360 ° member information, form a closed loop with big members as the core, and carry out Omni channel marketing. At that time, online micro mall, e-commerce website, social media, mobile terminal, mobile social networking, app and other platforms will be synchronized with offline Youngor stores to realize seamless link of online and offline marketing mode across platforms, channels and regions, so as to provide more personalized value-added services for members with more accurate differentiated marketing and cross industry alliance. The first batch of pilot projects were carried out in Ningbo and Shanghai.