Hailan home Co., Ltd

Hailan home Co., Ltd., located in Xinqiao Town, Jiangyin City, Jiangsu Province, was established in 1997 and listed on Shanghai Stock Exchange in 2000 with the stock code of 600398. The company is a large-scale clothing enterprises, business covers brand clothing business and high-grade worsted fabric, high-grade suits, professional clothing production and sales. Among them, brand clothing management includes brand management, supply chain management and marketing network management.            Hailan home Clothing Co., Ltd. is a famous subsidiary of Hailan home. Its establishment promotes the development of different clothing brands of Hailan home Co., Ltd. This year, for its "Aiju rabbit", "Haiyi" and "San Keno", different promotional activities will be launched, such as holding fashion exhibitions on the Internet or in different cities, advertising in multimedia, etc.            Based on the dual operation mode of brand and platform, the company strives to provide every customer with high-quality products and services, and establishes a unified marketing network through the establishment of industrial chain strategic alliance.            Through the direct management of the franchise stores, the unified image and rapid expansion of the stores are realized; through the win-win concept of integrating the resources of the clothing industry chain, the virtuous circle of the whole industry chain operation is driven, and all parties in the industry chain bear the limited risks, effectively resolve the business risks, and maximize the value creation. At present, the company has formed a unique and competitive "headquarters brand management - Production Outsourcing - General Logistics - chain sales" operation and management mode, which has achieved sustained and rapid development in the overall downturn of the industry.            In 2015, the company has always been committed to the strategic goal of building a "national brand", focusing on the terminal market, tapping market potential, constantly meeting the increasingly rational clothing needs of consumers with accurate product positioning, strengthening cost-effective advantages with unique business model, improving big data application with similar direct store management, and enhancing brand value with rich product marketing And continued a good growth trend. In 2015, the company achieved an operating revenue of 15.830 billion yuan, an increase of 28.30% over the same period of last year, and the net profit attributable to shareholders of listed companies was 2.953 billion yuan, an increase of 24.35% over the same period of last year. As of December 31, 2015, the company has 3990 stores, including 3517 "Hailan home", 306 "aijutu" and 167 "Haiyi home".