Decathlon (Shanghai) Sporting Goods Co., Ltd

Decathlon, from France, is the world's largest sporting goods retailer. It was founded in 1976 by Michel rilek. Its first store is in the small village of enros, near Lille, France. Decathlon entered China in 2003, and up to now (February 2013), it has spread to nearly 60 shopping malls in 25 cities across the country. In addition to the chain operation of sporting goods, Auckland group, the parent company of decathlon, provides it with the support of the whole sports industry chain, provides a rich line of private brand products, and is divided into 20 different brands according to different sports categories. For beginners and professional sportsmen, Decathlon can provide sportswear, equipment and a variety of creative sports products. Its mode of controlling the whole industry chain makes its products more cost-effective.            As a retailer, Decathlon's concept is to bring all its sports products together. It covers 20 passion sports brands, 65 sports, and more than 35000 products, a total of consumer choice. Shopping malls will often organize sports performances, introductions and other activities, so that all customers have the opportunity to understand, try and enjoy the happiness brought by different sports. The shopping mall covers an area of 40000, 8000 and 12000 square meters. Self service shopping is adopted in the shopping mall, which is fast and convenient. The sales team can provide customers with professional services (repair, assembly ）At the same time, each mall has its own parking lot and free sports ground to serve customers.            In October 2012, Decathlon signed a strategic cooperation agreement with China Association of social sports instructors (affiliated to the State General Administration of sports) on voluntary service for national fitness. It is understood that the two sides of the strategic agreement have drawn up four cooperation contents. First of all, based on decathlon's existing shopping malls nationwide, Decathlon's workstation for national fitness volunteer service should be established; second, Decathlon's existing staff resources should be fully mobilized to attract employees to become volunteers of sports instructors; third, with decathlon's recruitment needs in China, priority should be given to creating employment opportunities for social sports instructors and national fitness volunteers; Finally, we should make use of decathlon's overseas resources to strengthen sports cultural exchanges and cooperation, and promote excellent national sports to all parts of the world.            Decathlon's tenet: "let the most extensive public share the sports desire and share the benefits of sports!