In 2002, dilaikesi fashion, as the main brand of American dykes International Group, officially entered the Chinese market, and established a wholly-owned subsidiary in Beijing - Beijing haozhonghao industry and Trade Co., Ltd. In just a few years, dilaikesi China operation center has become a professional clothing company integrating fashion design, manufacturing and marketing with international clothing operation experience and sound organization, focusing on the development and promotion of dilaikesi brand fashion in mainland China. Corporate philosophy: every partner, consumer and employee is the customer of the enterprise, serving every customer with the greatest sincerity and sincerity; building every product with a professional, high-quality and innovative perspective; taking responsibility with a courageous attitude; meeting challenges with a fearless attitude and pursuing excellence; creating products with a professional, high-quality and innovative attitude; Tenet: "create brand sincerely, serve customers attentively" Corporate culture: go all out to meet the challenge Enterprise code of conduct: dedication, diligence, conscientiousness, self-confidence, excellence Dilaikesi brand serves for those women who have the same living environment, the same taste of life and different life experiences. In the design concept, it advocates "integration of innovation and fashion", pays attention to the taste and originality of new product development, and pursues "simplicity, elegance and fashion" in the overall style, so as to make the products more suitable for the domestic market while keeping up with the international fashion trend and in the market operation Constantly improve the product ideas, supplement the product content, extend the product connotation, and show the popular elements and international taste of the product. "Innovation, competition and development" is the core concept of dilaikesi, "honesty, self-confidence, forge ahead" is the enterprise spirit of dilaikesi, "coexistence and win-win, sustainable operation" is the cooperation way of dilaikesi. In the face of the new journey, dilaikesi staff will, as always, provide high-quality products and services for the society and create a better future! Brand positioning: committed to the success of white-collar women (30-45 years old) to create a fashion, leisure, personality space. Dykes: smart across the fingertips, personality