Jinlilai (China) Co., Ltd

Jinlilai, the world of men. Originated in Hong Kong, starting from necktie, Jinlilai has been working hard for more than 30 years. Jinlilai has built a brand of men with Chinese taste. As the preferred brand for the elite men aged 35-45 in China, Jinli, from the very beginning of its establishment, takes "classics and innovation" as the core concept and is determined to become a unique brand in the "men's world".            Jinlilai tie, suit and shirt -- the first and most authoritative international brand of men's business style in China.            Jinlilai (China) Co., Ltd., founded in 1990, owns two brands: Jinlilai formal wear and business leisure and Jinlilai fashion leisure.            Jinlilai series of products (and the right to use goods) include men's business dress, casual clothing, underwear, sweater, leather goods, leather shoes, leather bags and jewelry.            Development history            1968: Dr. Zeng Xianzi, chairman of the group, established the Jinlilai business of necktie production in the form of family workshop.            1971: Jinlilai trademark was registered in Hong Kong. In the same year, Jinlilai (Far East) Co., Ltd. was established. With the unique design and excellent quality of its products, and through strong advertising, Jinlilai's products quickly became popular with customers.            1973: began to set up its own sales counter in local department stores.            1974: Jinlilai products gradually expanded from neckties to high-quality and fashionable leather goods and men's accessories.            1981: Jinlilai Singapore Co., Ltd. was incorporated to co-ordinate the sales of Jinlilai products in Singapore.            1984: Jinlilai products began to enter the Chinese market.            1987: T-shirts were added to Jinlilai's product line.            1990: Jinlilai (China) Co., Ltd. was registered and established to coordinate the group's domestic clothing business.            1992: the group was officially listed on the stock exchange of Hong Kong (Stock Code: 533).            1993: the group purchased the Shatin Jinlilai group center, and the Hong Kong headquarters moved to the property immediately.            2007: the first Goldlion accessories in Hong Kong opened in Jiandong, injecting a "fresh? Fashionable" image into the brand.            In 2009, on the occasion of the 60th anniversary of the founding of the people's Republic of China, Jinlilai launched a limited edition tie - "China Red", which is specially commemorative for the 60th anniversary of the founding of the people's Republic of China.            In 2010, Jinlilai suit shirt has been listed among the top ten best-selling brands of similar products in the national market for 10 consecutive years. Jinlilai tie has been listed as the best-selling brand of similar products in the national market for 15 consecutive years. Guided by the concept of market segmentation and focus sales, Jinlilai Jinbiao store came into being.