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Nike is a famous sporting goods manufacturer in the world. Nike logo design is a small hook, simple and powerful shape, as fast as lightning, it reminds people of the speed and explosive power after using Nike sporting goods.
Nike is known as "the most successful consumer goods company newly founded in the world in the past 20 years". In addition to strengthening high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with fashion experts from all walks of life to launch joint limited edition. In the United States, up to 70% of teenagers dream of having a pair of Nike shoes.
"Sport" is the language of Nike
Nike always regards it as a glorious task to inspire every athlete in the world and offer the best products for them. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development of new products. Nike's first air cushion technology has brought a revolution to the sports industry. The sports shoes made with this technology can well protect the body of athletes, especially the ankles and knees, prevent them from sprain during strenuous exercise, and reduce the impact and wear on the knees. Sports shoes with air cushion technology are very popular as soon as they are launched.
in 2001, after developing the air cushion technology, Nike launched a new shox technology. Sports shoes produced by this technology are also popular, and sales are rising. In addition to sports shoes, Nike's clothing is also innovative. For example, high performance textiles made with fit technology can effectively help athletes train and compete in any weather conditions. Nike's other sporting goods, such as watches, glasses and so on, are the crystallization of high technology.
Justdoit
In 1988, Dan Wieden, the founder of Wieden + Kennedy, created the slogan "just do it" for the new round of Nike advertising. Nike's "just doit" was rated as one of the five best advertising slogans in the 20th century by the famous Advertising Age magazine. The case study of Nike was also recorded in the case course of Smithsonian Institution. Nike's slogan "just do it" is also Nike's concept of sportsmanship.
Symbol meaning
The name of Nike, in the eyes of Westerners, is very auspicious, and easy to read and remember, can be called very loud. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and softness. Nike trademark of Nike Company, the design is a small hook, the shape is simple and powerful, as fast as lightning, at a glance, it reminds people of the speed and explosive power generated by the use of Nike sporting goods. The sports shoes named "Nike" for the first time have square convex grains on the soles to enhance stability, and knife shaped hooks on both sides of the shoe body to symbolize the wings of the goddess
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