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Ge Di, the name of Taiwan clothing brand, was founded in 1977. In line with the team concept of heart to heart and complement each other, uphold the good faith business philosophy of value for money and value for money. In 2011, he began to set foot in e-commerce.
Brother's main products are: Women's wear, satchel, bath products, video, daily necessities, accessories, etc.
The brand is divided into four series: Gedi, amashi, Yili and Mei.
Ge Di is one of the most successful clothing brands in recent years. Female consumers over the age of 30 pay attention to life and need decent and beautiful clothes. However, due to the limitation of traditional clothing concept and figure, they are separated from the popular and fashion brands, and they are just solid and powerful consumers. The secret of success lies in solving these people's clothing problems.
In China's clothing market, brother's women's clothing takes "Confucian culture" as its brand connotation and occupies a place in the domestic women's clothing industry with its accurate target market positioning. Gedi brand is not a two price brand. Its color is flowery but not sentinel, its price is high but not expensive, and its tailoring is close but not tight. It is completely aimed at the "appetite" of this group of consumers. Persistent persistence has won persistent support. Brother and brother women's wear attracts a large number of loyal customers around them. Fixed customer consumption supports its market position. No matter how bad the market environment is, there is constant support from customers.
An important reason for the success of Gedi brand is the proper choice of market segmentation strategy. In the fierce competition, Gedi aims at the core market of middle-aged white-collar workers, making full use of clothing design, marketing network and image design, which has also won the favor of this age group of consumers, and has won the popularity of domestic female consumers It's always at the top of the list in sales.
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