North United publishing media (Group) Co., Ltd. (601999)

North United publishing media (Group) Co., Ltd. (601999)

North Union publishing media (Group) Co., Ltd. is one of the most famous publishing groups in China - Liaoning Publishing Group Co., Ltd. is a large comprehensive publishing media company. It was founded on August 29, 2006, and became the first publishing enterprise in China to realize the overall listing of editing business and business on December 21st, 2007. The company shares are referred to as "publishing media" for short, and the transaction code is "601999".

North Union publishing media company has always firmly grasped the direction of cultural construction and the development law of publishing industry, and has been positioning in the correct direction, prominent main industry, strong strength and distinctive corporate culture characteristics, and aiming at cross regional, cross industry, cross media and cross-border development, aiming at building leading large-scale cultural enterprises and strategic investors in China, and constantly deepening industrial restructuring, We will promote the transformation of traditional publishing industry to the modern publishing industry in all-round, wide fields and multi-level strategies. We will strive to develop and establish the industrial layout of "big publishing industry, big distribution industry, big education industry, pan entertainment industry + cultural finance industry and cultural trade industry", and enter the top 30 national cultural enterprises, and show a new development image with many innovation results, which has a wide impact.

The company mainly covers the editing, publishing, distribution and market operation of cultural media products such as books, periodicals, electronic publications, audio-visual products and other printed products. Its business scope also includes the purchase and sale of printing materials, copyright trade and foreign publishing, distribution and printing trade, Internet publishing, distribution, advertising, exhibition and cultural services, domestic and foreign investment Asset management and operation. The affiliated enterprises have strong strength and high visibility in the same industry in the country, and have Liaoning science and Technology Press, Liaoning Art Press, Liaoning Electronic Publishing House, wanjuan publishing company, Liaohai publishing house, Liaoning children's publishing house, Chunfeng Literature and Art Press, Liaoning audio-visual publishing house, Liaoning Publishing Company, Liaoning printing materials Co., Ltd Liaoning bill printing Co., Ltd., as well as wholly-owned subsidiaries and branches of Liaoning Xinhua Bookstore Distribution Group Co., Ltd. (subordinate to Liaoning North Publication Distribution Co., Ltd., Xinhua Bookstore North Book City Co., Ltd., Liaoning Foreign Language Bookstore Co., Ltd.) established in July 2012.

The company insists on highlighting and strengthening the basic position of the publishing industry, deeply stimulating the innovation of the topic selection, effectively supporting the original publishing, strengthening the construction of the cultural connotation of the main industry, promoting the construction of key books, Bestsellers and regular sales books to achieve new results constantly, and to build a featured publishing product line such as ancient books of literature and history, classics of Chinese medicine, medicine, architectural design, children's literature, art textbooks in Colleges and universities, The reprint rate of books has reached more than 55%, the influence of the publishing main industry brand and the competitive strength are expanding. The market-oriented degree of general books is in the top position of the national publishing industry. The scale of the varieties and benefits of the teaching and auxiliary books in primary and secondary schools increased simultaneously, and the share of the regional market in the North was effectively increased. Based on the first publication distribution enterprise in China, the paper constructs a modern publication logistics distribution strategic system and establishes the central position of the publication market in the north. Based on the "north-east first book city" - North book city, a publication retail chain management system is established, which takes the provincial market as the main body and Liaoning peripheral market as the radiation. We will promote the expansion of business scope and market radiation of printing materials and bill printing, and steadily expand competitive advantages, and the operation strength is at the core of Northeast China.

The company vigorously promotes the intensive, professional, brand and digital transformation of all links of the industrial chain, and has made remarkable achievements in the quality and benefit development of online database. Digital publishing accelerates the multi-dimensional and multi-level comprehensive layout, and the construction of digital online database and digital education resource cloud service system has made new achievements. The diversified export of book copyright, physical object, capital and brand has been successful in the operation of publishing companies in Hong Kong, UK, France and the United States of China. The layout of domestic and foreign chain publishing has been preliminarily formed, and the international publishing has developed steadily. Actively committed to participating in diversified investment and operation of cultural related industries through capital operation and brand operation, and becoming a widely influential publishing content provider, media product supplier and publishing industry and cultural related industry investors.

With the fruitful achievements of reform and development, the company has been awarded many awards from the Ministry of propaganda, the General Administration of press and publication, the Liaoning Provincial Committee and the provincial government, and has been awarded "excellent enterprises in the reform of national cultural system", "national key cultural export enterprises", "national news publishing advanced units" and "top ten cultural enterprises in Liaoning Province" "Advanced unit of national cultural system reform" and other honorary titles have become a famous brand in China's publishing industry.

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