Jiangsu Yanghe distillery Co., Ltd. (002304)

Jiangsu Yanghe distillery Co., Ltd. (002304)

The Chinese Baijiu Limited by Share Ltd in Jiangsu, located in Chinese Baijiu City, Suqian City, Jiangsu Province, covers an area of 10 square kilometers, with a total assets of 53 billion 866 million yuan and 30 thousand employees. It has jurisdiction over the Yanghe River, Shuang Gou and Siyang three major wine production bases and the the Yanghe River wine group Limited by Share Ltd. Shuanggou two "famous Chinese wine" and two "Chinese old brand" enterprises. The company is located in Suqian, cognac real estate District, British Scotch Whisky production area and is known as "three famous wine producing areas in the world".

The company has a deep historical and cultural heritage. Yanghe wine, which started in Han Dynasty, flourished in Sui and Tang Dynasties, flourished in Ming and Qing Dynasties, was selected as royal tribute wine of Qing Dynasty. It is known as "Fuquan wine has a beautiful fragrance in the sea, and its taste occupies the first house in Jiangnan". Shuanggou is known as the place where the natural wine environment and natural wine originated in China due to the discovery of "xiacaowan people" and "Zui ape fossil". Siyang wine was originated from the ancient Sishui state in the Qin and Han Dynasties, and it was once a tribute to the Great Han Dynasty.

As an outstanding representative of Chinese famous wine, Yanghe and Shuanggou have won the title of national famous wine at the national wine appraisal Conference for many times. In 2009, the company was listed on Shenzhen Stock Exchange. In 2012, the company was among the top 500 companies in FT listed companies. In recent years, the company's marketing performance has steadily increased, and has been ranked among the top three in the industry. In 2020, the revenue will be 21.101 billion yuan, and the net profit will be RMB 7.482 billion; In the first quarter of 2021, the revenue reached 10.52 billion yuan, an increase of 13.51% year-on-year, and net profit of 3.811 billion yuan, up 19.01% year on year.

In terms of quality, in 2003, the company pioneered the tradition of Baijiu flavor classification, and pioneered the new style of "soft" Baijiu liquor. In 2008, "soft" type was used as a unique standard for baijiu. The company is known as the "soft ancestor of Mianyang".

Technically, the company has established post doctoral technology innovation center, postdoctoral research station, provincial technology center, Jiangsu brewing Engineering Technology Research Center, Jiangsu the Yanghe River (bio) Brewing Technology Research Institute, Chen Jian academician workstation, China Light Industrial Baijiu microorganism brewing Engineering Technology Research Center, The 10 major R & D platforms of China's light industry bio fermentation microbial metabolism group, the Chinese Baijiu health engineering technology research center and so on, have 39 national wine masters, 69 provincial wine tasting members, and 1854 technical personnel, who have won the national professional wine taster competition for four consecutive years, and the leading technology force industry.

In terms of brand names, in 2015, the company was selected as the "China brand value Beverage Beverage geographical indication product", and it was one of the two selected brands in the Baijiu industry. In 2017, the company ranked second in China and third in the list of top 50 brands of global spirits; In 2018, the company ranked first in the brand value of the product of "China brand value evaluation"; In the list of the top 500 of the world's most valuable brands, it ranks 215 in the world; In 2019, he was selected as the "top 100 Chinese brands with the most value" and ranked 48th. In 2020, brand value was honored as "2020 China brand value", third light industry list, and second Baijiu liquor industry. And ranked 42nd in the "top 100 brand value of China Listed Companies in 2020". In 2021, Yanghe shares ranked No. 3 in the light industry list with the brand value of 70.201 billion yuan; Shuanggou liquor industry ranked 9th with the brand value of RMB 19.964 billion.

In tourism, the company is committed to the construction of wine culture tourism, and to promote the integration of wine and tourism. It has the national key cultural relics protection unit, "the Yanghe River underground cellar" and the provincial key cultural relics protection unit, "the Yanghe River Laojiao pool group, and double ditch old cellar pool". It has the national industrial heritage "the Yanghe River Laojiao pool group and wine making workshop", and has been built into a museum of Chinese baijiu. The Yanghe River and Shuang Gou cultural tourism area have been awarded the national 4A level tourist attractions. The company has become the only Baijiu liquor industry with two 4A tourist attractions. Shuanggou won the "quality award of Jiangsu province governor in 2020", and Siyang base was awarded as Jiangsu industrial tourism demonstration base.

In terms of culture, we should vigorously promote the lion sheep culture with the "enterprisers as the main principle", and always practice the enterprise spirit of "leading the leader and leading the line, reporting to the people in the national newspaper and one side of the national newspaper". The company holds a grand event of holding the grand ceremony of seal Tibet and the forum of guyui every year, and jointly creates large cultural programs such as "classic chanting and spreading" and "national treasure", and holds social public welfare activities such as "seeking the most beautiful rural doctors, Dream Star partners, China dream show, Dream Blue public welfare education action, dream blue · respecting the most respected person", The "China Dream Blue public welfare fund" and "Dream Blue Public Welfare Research Institute" were established. The blue space public welfare activities of dream were jointly carried out with China space foundation, which closely linked the dreams of space astronauts, dreams of Soviet wine people and dreams of the times, and transmitted positive energy of "Chinese dream".

Looking ahead, the company will always adhere to the Xi Jinping's new socialist ideology with Chinese characteristics as the guide, adhere to the "happy and healthy" corporate mission, create "wine Empire", closely link China's dream of "everlasting prosperity" with China's "great rejuvenation" dream, and strive to build the company into a life cycle that is constantly surpassing. A great enterprise that has built the road of rejuvenation of the Chinese nation.

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