Jiangsu Hongdou Industrial Co., Ltd. (600400)

Jiangsu Hongdou Industrial Co., Ltd. (600400)

Founded in 1957, Hongdou Group has nearly 30000 employees. Its products have developed from knitted underwear to four major fields: textile and clothing, rubber tires, yew health, and industrial park development. It is one of the top 100 private enterprises in China. The group has more than 10 subsidiaries, including two main board listed companies of Hongdou (600400) and General Motors (601500), and overseas branches in New York, Singapore, Spain, Myanmar and Thailand. One belt, one road, was developed by the joint Cambodian enterprise in Kingdom of Cambodia, which has developed 11.13 square kilometers of Sihanouk special economic zone.

The company has been committed to national brand building. In June 1985, the trademark "red bean" was successfully registered, and then the trademark protection registration was carried out in 54 countries and regions in 34 categories of commodities. In June 2010, Hongdou Group was recognized as a demonstration enterprise of trademark strategy implementation. Hongdou Group owns a series of chain brands such as "Hongdou men's wear", "Hongdou home", "Hongdou home textile", "Hongdou children's wear" and "Hongdou Wanhua city". The company leads the advanced enterprise culture with the party construction and is determined to carry forward the traditional culture. After 20 years of persistence and persistence, the red bean Tanabata Festival, Chinese Valentine's day, has been listed as "our festival" by seven ministries and commissions including the Propaganda Department of the CPC Central Committee. In the process of building enterprise festivals and carrying forward traditional culture, the brand reputation and brand value of Hongdou have been continuously improved. On August 5, 2020, the world brand laboratory announced the list of China's 500 most valuable brands, with the brand value of 65.395 billion yuan.

As an advanced grass-roots party organization in China, the company has created "one core, three advantages" party building experience, "one integration, two training, three guidance" party building working method, "five two-way" party building working mechanism, and created the trinity of "modern enterprise system + enterprise party building + social responsibility" modern enterprise system with Chinese characteristics, The Organization Department of the CPC Central Committee issued a document to the whole country to promote the party building experience of Hongdou Group. In July 2019, Hongdou Group's experience of "strengthening the guidance of Party building and ensuring two health" was selected into the thematic education case series of "never forget the original intention and remember the mission" published by the Organization Department of the Central Committee. The company is a pilot unit of the national industrial workers' team reform. Guided by the party construction, the company implements the "four casts and Four Haves" project, strives to build a high-quality industrial workers' team with ideals and beliefs, understanding technology and innovation, daring to take on responsibilities and dedication, injects inexhaustible energy into the high-quality development of the group, and explores a new way for the national non-public enterprises to promote the industrial workers' team construction and reform.

The company deeply implements the innovation driven strategy, vigorously promotes the construction of "smart red beans", and constantly promotes the company's evolution and upgrading and high-quality development through system innovation such as technological innovation, marketing innovation and mode innovation. Relying on the national technology center and national technology innovation demonstration enterprise, the layout of Internet of things and industrial Internet has been approved as the pilot demonstration project of industrial Internet platform by the Ministry of industry and information technology. All steel industry 4.0 plant and Thailand plant of general motors have been put into operation, and the semi steel vulcanization workshop has reached the black light workshop.

With the mission of "serving the country through industry and achieving win-win results from all sides", the company actively fulfills its social responsibility and has successively established "Hongdou charity fund", "Wuxi Yaoting charity fund" and "Wuxi Hongdou care for veteran party members fund". In 2007, Hongdou Group became the national textile industry to fully implement corporate social responsibility. In 2018, "Hongdou" was selected as "excellent case of social responsibility of Chinese private enterprises" by all China Federation of industry and commerce. After the novel coronavirus pneumonia outbreak, red bean was rapidly reformed, and production of protective clothing, isolating clothing and respirators to support the epidemic fully deserve the support of the State Council for the New Coronavirus medical care and prevention and control mechanism. Over the years, Hongdou Group has donated more than 550 million yuan.

In the future, Hongdou will continue to accelerate the evolution and upgrading, pursue excellent performance, further improve the modern enterprise system with Chinese characteristics, and strive for the goal of "100 billion Hongdou, wisdom Hongdou, happiness Hongdou, and century Hongdou".

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