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Jiugui Liquor Co., Ltd. (000799)

Date:2021-05-08 View:628

Jiugui Liquor Co., Ltd. (000799)


Jiugui Liquor Co., Ltd. was established in 1956, Xiangxi first workshop liquor factory Jishou winery developed; In 1985, it was renamed as Jishou distillery in West Hunan Province; In 1992, it was renamed Xiangquan liquor factory in Western Hunan Province; In 1996, it was restructured into Hunan Xiangquan Group Co., Ltd., and became one of the 50 enterprises that carried out the modern enterprise system reform in Hunan Province; In 1997, Xiangquan group launched the exclusive establishment of Jiugui Liquor Co., Ltd. and listed on Shenzhen Stock Exchange; In 2007, the company completed the restructuring and restructuring, and the company became the controlling shareholder of the company; In 2015, COFCO Group Co., Ltd. became the actual controller of the company.


Jiugui Liquor Co., Ltd. is the leading enterprise of agricultural industrialization in Hunan Province, and the largest industrial enterprise in Western Hunan Province. Baijiu liquor is Chinese Baijiu culture marketing pioneer, cultural wine leader, pioneer of Dong Zang culture wine, founder of the fragrant flavor liquor, and the pioneer of Chinese Baijiu ceramic packaging era. The company's products rely on six advantages, namely, "unique geographical environment, unique national culture, originality of packaging design, originality of brewing technology, harmonious flavor and harmonious flavor, and scarcity of cave resources". The products are three major brands of "internal reference", "alcoholic" and "Xiang Quan". They are the leaders of China's fragrant Baijiu brand. Jiugui and Xiangquan have become "famous trademarks in China", and alcoholic drinks become "products for protection of geographical indications in China".


Jiugui Wine Ecological Industrial Park is located at the north entrance and exit of Longshi and Zhanghua Expressway in the northern suburb of Jishou City. It is beside zhiliu railway and G352 national road. It is rich in natural resources and rich in human culture. It is located in the gathering place of world natural and cultural heritage. It is the only place for Wulingyuan, the old division city of world cultural heritage, the Mengdong River of national scenic spots, Furong Town, a famous Chinese historical and cultural town to the national scenic spot deram, Liye, and the border city tea cave, the ancient city of Phoenix, and the World Natural Heritage Mount Fanjing.


In 2004, Jiugui wine eco industrial park was listed as the first industrial tourism demonstration site by the National Tourism Administration, and is being built into an ecological wine industry park integrating basic liquor brewing, logistics packaging, ecological landscape and industrial tourism.


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