Hunan friendship Apollo Commercial Co., Ltd. (002277)

Hunan friendship Apollo Commercial Co., Ltd. (002277)

Hunan friendship Apollo Commercial Co., Ltd. (hereinafter referred to as "the company") was established in June 2004. It is a regional (Hunan) department store retail enterprise initiated by Hunan friendship Apollo Holding Co., Ltd., a leading commercial enterprise in Hunan Province. Its legal representative is Mr. Hu Zijing. The company was listed in Shenzhen Stock Exchange on July 17, 2009, stock code: 002277, stock abbreviation: youa shares.

The business formats of the company include department stores, outlets (discount stores), shopping centers, specialty stores and online shopping platforms. At present, the company has seven high-end department stores, including friendship store AB hall, friendship mall and Apollo commercial plaza; Four large shopping centers, including Chenzhou youa International Plaza and Changde youa International Plaza; You'a electrical appliances and You'a wedding professional chain store. And successfully constructed a new type of outlets business represented by Changsha outlets shopping park and Tianjin Binhai New Area outlets shopping park. The company actively implements the strategy of 020 Omni channel department store retail transformation of online and offline integration, focusing on building online shopping platforms such as "youahai outsourcing" and "youahai micro store".

After years of accumulation, the company has a good reputation advantage, and has become the first choice for consumers in Changsha and even Hunan. It has been awarded the national level "integrity unit", "price measurement trustworthy unit", "national user satisfaction Enterprise", "consumer trust unit", "consumer satisfaction Enterprise", "hundred cities and ten thousand stores brand activity advanced enterprise" "National May Day Labor Award" and many other awards. In 2006, the company's boutique department store, friendship store, passed the first batch of retail grading evaluation by the Ministry of Commerce of China, becoming the only "Jinding" department store in Hunan Province.

While committed to the development of the main retail business of department stores, the company actively explored the financial sector, established holding subsidiaries Changsha Furong youa micro loan Co., Ltd. and Hunan youa Investment Guarantee Co., Ltd., and well implemented the company's strategic plan of "walking on two legs, simultaneous development of commercial and financial industries".

In the future, the company will comply with the development trend of the industry, take reform and innovation as the guide, adhere to the main business of department store retail, focus on the development of shopping centers and online platforms, implement the omni channel retail strategy of online and offline integration, strive to realize the transformation of enterprises to Omni channel retailers driven by the demand side, and stabilize the regional leading position of enterprises.

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