Hunan TVB Media Co., Ltd. (000917)

Hunan TVB Media Co., Ltd. (000917)

Hunan Radio and TV Media Co., Ltd. (hereinafter referred to as "radio and TV media", stock code 000917) was listed on Shenzhen Stock Exchange in March 1999, known as "the first share of China's media". At present, the main business of radio and television media covers cable network, culture and tourism, investment, innovative media business, etc. the business area focuses on Changsha, Beijing, Shanghai, Guangzhou and Shenzhen, radiating across the country, with national key laboratories and postdoctoral research workstations[ 1] The company won the title of "top 30 national cultural enterprises" [2]; He was awarded "advanced unit of national cultural system reform" by the Propaganda Department of the CPC Central Committee.

1. Cable network service. Hunan cable network business has built a network in the whole province, implementing unified planning, construction, management and operation. It has successfully participated in the network companies in Tianjin, Guangzhou, Qinghai, Hebei, Xinjiang and Liaoning, realizing cross regional cooperation and development[ 6] The company is actively seizing the 5g outlet, connecting products, technology and deep integration with Hunan Radio and television's platforms, especially Hunan Satellite TV, to strengthen the cable business, strive to be the vanguard of 5g development, and provide a model and set a benchmark for the development of the national cable industry[ 7]

2. Cultural tourism business.

In the cultural and tourism business sector, Changsha world window achieved a revenue of 182 million yuan and a net profit of 42.1829 million yuan in 2019; The annual revenue and net profit of the hotel reached 183 million yuan and 27.5084 million yuan respectively, both of which reached a record high. The company is actively integrating high-quality IP and cultural tourism resources of Hunan Radio and television to build malanshan tourism destination with distinctive characteristics of Hunan Radio and television, integrating "theme park, program sightseeing, characteristic performance and fan Hotel", so as to make cultural tourism industry an important pillar business and growth pole of radio and television media in the future[ 8]

At present, the company will take cultural tourism business as the key development direction, and has set up mango cultural tourism company, which will actively integrate Hunan Radio and television content IP resources, and lay out new growth points of cultural tourism business. Through mango culture and tourism, it will integrate tourism assets such as Hunan Radio and television new film and television program base, Changsha window of the world, St. juffith Hotel, International Convention and Exhibition Center, and participate in the construction of Malan mountain tourism resort[ 9]

3. Investment business. The company's Dachen venture capital and Dachen Caizhi are well-known venture capital institutions in China, with a total management fund of 30 billion yuan. They have invested in more than 500 enterprises, of which more than 90 enterprises have been listed on the new third board. It has twice won the first place of "China's best venture capital institution" of Qingke, and has been honored as "China's top 10 venture capital institutions" and "China's top 10 venture capital institutions" for many times[ 10]

4. Innovative media business. Innovative media business mainly covers advertising agency, Internet new media, high-speed rail we media advertising, online games, etc. among them, traditional advertising business radiates across the country with Guangzhou, Shanghai and Beijing as the axis, and cooperates with more than 200 TV media nationwide; New media advertising, has become mango TV, Youku and other core agents; In terms of high-speed railway media, LED video network with security check-in and ticket check-in as points has been established, covering backbone lines such as Beijing Hong Kong, Beijing Shanghai and Shanghai Kunming[ 11] Relying on Shanghai jiuzhirun to carry out online game business, the two main games "jinwutuan" and "xiaoxiaole in love apartment" have a good future and continue to drive the growth of users.

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