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Hebei Chengde Lulu Co., Ltd. (000848)

Date:2021-05-05 View:447

Hebei Chengde Lulu Co., Ltd. (000848)


Hebei Chengde Lulu Co., Ltd., formerly known as Chengde canned food factory, was founded in 1950.


In 1974, General Wang Zhen, then Minister of the Ministry of agriculture and reclamation, inspected Chengde cannery. He told the accompanying cannery leader that he had drunk almond tea at Ms. He Xiangning's home, and the rich almond flavor made him remember deeply. Could the cannery develop almond beverage by relying on apricot resources in Chengde. After the general left, the factory management decided to invest manpower and material resources to develop almond beverage. In 1975, the world's first almond dew was born in Chengde.


During the downturn of the whole canning industry, the company, guided by market demand, developed and produced almond syrup, a plant protein beverage with independent intellectual property rights, relying on the rich almond resources in the local area, which laid the foundation for Lulu to take off. In November 1997, the company was listed on Shenzhen stock exchange with the stock code of 000848, becoming the first listed company in the domestic plant protein beverage industry. All the funds raised through listing are used for technical transformation, so that the technical equipment of the enterprise can reach the international leading level. In 2006, after the restructuring of state-owned enterprises, Wanxiang Group (one of the top 500 enterprises in China) held 42.55% of the shares of the company, becoming the largest shareholder of the company.


After years of development, Lulu takes the development of national beverages as her own responsibility, and has won the honorary titles of "national key leading enterprise of agricultural industrialization", "pillar enterprise of Hebei Province", and "top 10 enterprises of China's beverage industry", "top 20 enterprises of China's beverage industry", "top 500 enterprises of China's information technology", etc. as early as 2002, Lulu has won the title of "honest tax paying enterprise", He has been awarded the "top tax payer" by the State Administration of Taxation of Chengde Development Zone for many times and ranked among the top 100 tax payers in China's food and beverage industry for many years. It has made outstanding contributions to the development of China's beverage industry. In the previous leadership of the company, two people have won the national "May 1" labor medal, three people have won the title of labor model in Hebei Province, and many people have won provincial and industrial commendation and awards for many times. In addition, Lulu also led the formulation of the industry and national standards for almond juice, a plant protein beverage, and was selected as one of the top 500 most valuable brands in China.


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At the beginning of 2018, Lulu launched the hot drink Lulu almond dew, which is a fashionable, high-end, rational young urban white-collar group pursuing quality life. It aims to meet the consumers' pursuit of quality and healthy life with good nutrition carrier and the concept of healthier hot drink. Lulu almond syrup represents a high-end plant protein drink, which will become another choice for green nutritious breakfast after milk.


As a pioneer of China's plant protein beverage industry, Lulu's adherence to quality has been unanimously recognized by the industry and consumers. With the spirit of craftsmanship, Lulu people always focus on the research and development of original ecological high-end plant protein drinks, help to improve the health status and quality of life of every consumer, advocate a more balanced, quality and healthy lifestyle, create greater value for our employees, shareholders and investors, promote more sustainable development, and repay our life and society.


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